Artist Tu Long livestreams to 'close the deal' for the world's best rice ST25

On the morning of October 25, after only 2 hours of livestream session connecting consumption for ST25 Rice products with the participation of People's Artist Tu Long and MC Mai Phuong, 6 tons of the world's best rice ST25 were successfully closed.

This is a highlight activity within the framework of the 2025 Vietnamese Agricultural Products Week taking place in Hanoi, organized by the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ). The livestream session takes place from 9:30 to 11:30 on October 25, 2025 on the Tiktok Hello Vietnam channel, with the focus on ST25 rice - the rice variety that has won the title of "the best in the world".

Livestream session connecting consumption for ST25 Rice products with the participation of People's Artist Tu Long and MC Mai Phuong.

In the program, three rice brands were introduced and sold, including ST25 Lua Tom, ST25 Ruong Ruoi and Dien Bien young-harvested rice . Consumers who watched had the opportunity to buy products at special preferential prices, thanks to the support policy from the distributor and the promotion program of the National Payment Corporation of Vietnam (Napas). Notably, the program has no limit on the number of purchases and free shipping nationwide, helping consumers easily access high-quality Vietnamese rice products at attractive prices.

The organizers chose ST25 rice as the main product in the livestream session, not only because of its confirmed quality, but also because it is a symbol of pride for Vietnamese agricultural products.

Mr. Tran Huu Linh, Director of the Department of Market Management and Development, said that the livestream session connecting agricultural product consumption is a new way, in line with the trend of digital commerce. In this livestream session, consumers interact, communicate directly, learn about the quality and nutritional value of Vietnamese rice, and can immediately "close orders" for delicious rice products at attractive preferential prices.

Ms. Bui Thanh, General Director of Bao Minh Agricultural Products Trading Joint Stock Company, shared that this year's Agricultural Products Week is a practical and realistic program, when the Ministry of Industry and Trade and large retail systems have "touched" the needs of businesses and consumers.

“We bring specialty products from the Northwest and Northern Delta regions, so that consumers can enjoy the products, 'touch Vietnam', touch the flavors, emotions and regional identities,” Ms. Thanh shared.

Vietnam Agricultural Week 2025 is a practical activity to help Vietnamese products step onto a larger, more modern stage. Both ST25 rice, IG herbal tea and many other products are showing the bright spots from the internal strength of Vietnamese enterprises along with the warning: Transparency, traceability and sustainable quality are the "real keys" to help Vietnamese agricultural products stand firm in global competition.

Source: https://baotintuc.vn/kinh-te/nghe-si-tu-long-livestream-chot-don-gao-ngon-nhat-the-gioi-st25-20251025153732385.htm