Support businesses in developing product packaging brands

Updated date: 09/13/2023 11:27:02

DTO - In order to help businesses and business households in the province understand the importance of developing packaging and brands in the current competitive market context, on September 13, the Department of Industry and Trade organized a training course on "Support for developing product brands and packaging in 2023". Attending the training course were more than 50 delegates representing businesses, production facilities, and cooperatives in the province.

Delegates visit products displayed at the training class

Speaking at the training course, Ms. Vo Phuong Thuy - Deputy Director of the Department of Industry and Trade said that in recent times, Dong Thap is one of the provinces and cities that have strongly developed the startup movement, many products of the province's enterprises have been highly appreciated and favored by the domestic and export markets. To achieve these positive results, in addition to focusing on investing in product quality, enterprises have also paid attention to investing in packaging design suitable for consumer tastes. However, compared to the general level, currently, many enterprises, production facilities, and cooperatives in the province have not paid much attention and invested much in packaging design and product labels. Therefore, the potential and competitive advantages of local products in the market have not been fully exploited. Therefore, through the training course, with the sharing from experts, it will help enterprises make new breakthroughs in production, be more professional in investing in product packaging designs, and better meet market demand...

Training class scene

Sharing with Dong Thap enterprises, Ms. Nguyen Huu Minh Thy - Creative Director/founder of Manifesco Creative Joint Stock Company said that product packaging is the "bridge" for consumers to access products and understand more about the enterprise. Therefore, when designing packaging for products, enterprises need to ensure mandatory creative criteria such as: expressing the core values that the enterprise wants to aim for, customer needs, creating a difference compared to similar products. Ms. Nguyen Huu Minh Thy also shared more about some basic principles in packaging design, product labeling and common mistakes; current packaging design trends...

On this occasion, the Department of Industry and Trade informed businesses about the 2023 Product Label and Packaging Design Contest; the Center for Industrial Promotion and Industrial Development Consulting shared about policies to support the application of advanced machinery and equipment, technology transfer, and scientific and technical advances in industrial and handicraft production; the Department of Science and Information Technology on implementing policies to support costs for label design, industrial designs, etc.

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