Miss Vietnam Ethnic Tourism 2025: Promoting Vietnam's cultural heritage and tourism

Representatives of the Organizing Committee and the beauties launched the Miss Vietnam Ethnic Tourism 2025 contest. Photo: Organizing Committee

The contest is organized by SMT Investment and Development Joint Stock Company, approved by the People's Committee of Son La province according to Official Dispatch No. 5050/UBND-KGVX signed on September 5, 2025. The contest's jury includes People's Artist Lan Huong, Head of the jury; Journalist Ngo Ba Luc; Miss Sea and Islands Vietnam 2025.

Miss Ethnic Tourism Vietnam 2025 was held for the first time with the mission of honoring the beauty of women from 54 Vietnamese ethnic groups in a blend of tradition and modernity. This is not only a beauty contest, but also a journey to spread the pride of Vietnamese ethnic culture, the spirit of national solidarity and the integration aspirations of the young generation.

The contest is also held with the aim of promoting cultural heritage, promoting sustainable development of green tourism and community tourism - inevitable tourism trends that are receiving attention for investment and development.

Members of the Jury and Organizing Committee. Photo: BTC

The organizers affirmed that the contest will not only find a new Miss, but also select “cultural and tourism ambassadors” who can positively inspire the community. Through the rounds, the image of Vietnam will be comprehensively portrayed: natural scenery, cultural identity, friendly people and economic and tourism potential, especially in the Northwest region.

Miss Vietnam Ethnic Tourism 2025 is also expected to become an inspirational event, contributing to raising social awareness about preserving and promoting cultural values, while bringing the image of Vietnam - dynamic, hospitable and rich in identity - closer to international friends.

Speaking at the press conference announcing the Miss Ethnic Tourism Vietnam 2025 contest, Master Dam Huong Thuy - General Director of SMT Academy, Head of the Organizing Committee of the contest emphasized: “Vietnam is a country of cultural diversity, identity and beauty. Each ethnic group, each region is a precious color in the overall picture of the country. We expect the contest to not only be a place to honor the beauty, intelligence and bravery of the contestants, but also an opportunity to connect, spread and promote the cultural values, natural landscapes and economic development potential - tourism of localities, especially the Northwest region”.

The organizers said that each year the contest will be held in a different locality, to become a practical activity to promote and boost local tourism.

The Organizing Committee representative signed a commitment with the crown sponsor. Photo: Organizing Committee

The unique and impressive highlight of this year’s competition is the journey to find the crowned face, organized in the form of a reality TV show. After the preliminary round, the Organizing Committee will select 30 contestants to enter the “Common House” and participate in four reality TV episodes, filmed in Moc Chau - a land with a strong national cultural identity.

During this time, the contestants will live, experience and demonstrate their abilities through many different situations, and participate in activities to explore, exchange culture and life with the local people. In particular, each contestant will undertake a charity project and be responsible for presenting the meaning of the project and directly implementing it. Through this, the contestants will not only reveal their own abilities and personalities but also understand and honor the cultural values and beauty of the people of the Vietnamese ethnic groups.

Each episode will also become a vivid film promoting local tourism images, while introducing to domestic and foreign audiences the diverse beauty and rich identity of Vietnam's 54 ethnic groups.

Miss Ethnic Tourism Vietnam 2025 is a beauty pageant to honor the beauty, intelligence and bravery of Vietnamese women, especially encouraging the participation of contestants from the community of 54 ethnic groups, contributing to promoting the image of the country, people and cultural identity of Vietnam to international friends.

Contestants must be female Vietnamese citizens aged 18-27; 1m60 or taller, with a well-proportioned appearance; graduated from high school or higher; have no criminal record; and have good moral character. The deadline for receiving applications is September 15, 2025.

The semi-final round of the contest is scheduled for October 2025. The national final round is scheduled for November 2025. The final night of Miss Vietnam Ethnic Tourism 2025 will be held on the evening of November 15, 2025 at Moc Chau Island, Moc Chau ward, Son La province and will be broadcast live on Son La Provincial Television.

The winner of the Miss title will be awarded a crown and a cash prize of VND500,000,000. The first runner-up will be awarded a cash prize of VND300,000,000. The second runner-up will be awarded a cash prize of VND200,000,000. In addition, the Organizing Committee will award secondary prizes worth VND50,000,000 each.

Source: https://hanoimoi.vn/hoa-hau-du-lich-dan-toc-viet-nam-2025-quang-ba-di-san-van-hoa-va-du-lich-viet-nam-715387.html