Jennie of BlackPink becomes global ambassador for Calvin Klein

“Having worked with Jennie on a number of campaigns, we know she is a cultural force,” Jonathan Bottomley, global chief marketing officer for Calvin Klein, said in a press release.

Korean pop star Jennie (27 years old) of BlackPink is the global ambassador for Calvin Klein

“Her unique personality, talent and style have a huge impact globally. Our partnership stems from the fact that Jennie is a long-time fan of the Calvin Klein brand and we wanted to deepen that relationship by bringing her personal perspective to our products. The combination of Jennie’s style and Calvin Klein’s most iconic essentials creates something we know will resonate strongly with consumers around the world ,” Bottomley added.

Jennie in Calvin Klein

The collection will be available in select Calvin Klein stores and via the brand's website globally starting May 10, with prices ranging from $25 to $150 and includes the Korean pop star's wardrobe essentials.

"This collection reflects my everyday style and is based on many Calvin Klein essentials that have become staples in my wardrobe. I wanted to give these pieces my personal touch. My hope for this collection is that everyone will feel as happy and confident with these pieces as I do," said the BlackPink singer.

The collection will be available at select Calvin Klein stores.

Singer Jennie said the collection was an "exciting evolution" of their collaboration. The collection was curated around mauve, pastel blue, sand yellow and black and white, with underwear, denim, T-shirts and knits.

Source link: https://thanhnien.vn/jennie-nhom-blackpink-lam-dai-su-toan-cau-cho-calvin-klein-185230505091233602.htm