Connecting supply and demand: Enhancing product value

Typical products of Tuyen Quang province were introduced at the Conference on connecting supply and demand of goods in Da Nang city.

From 2022 to present, the Department of Industry and Trade of the province has organized trade promotion conferences and OCOP fairs in Tuyen Quang province. Notably in 2024, the unit successfully organized the Conference on connecting supply and demand of goods in Da Nang city and Buon Ma Thuot city, Dak Lak province. Through two-way connection, enterprises and cooperatives of the province and provinces and cities across the country have the opportunity to meet, share experiences, learn about market information; promote production, develop distribution systems, serve the diverse consumption needs of provinces and cities and boost exports.

The Department also connects units participating in the 2024 Northwest - Dien Bien Industry and Trade Fair in Dien Bien province; coordinates to organize a conference to connect trade and product consumption between Tuyen Quang province and Kon Tum province...

Mr. Loc Kim Lien, Deputy Director of the Department of Industry and Trade, said that the province's agricultural - industrial and OCOP products are quite abundant. Currently, Tuyen Quang has 221 products recognized as OCOP products with 3 stars or more, but most units still face many difficulties in consumption and market development. Therefore, connecting supply and demand is one of the practical solutions, the key for businesses and cooperatives to find partners, expand markets, and reduce output pressure for goods.

Through each organization, the trade promotion programs, supply - demand connection are increasingly more in-depth and professional. Suppliers and distributors are able to directly contact and discuss specific issues about products, quantity of goods, forms of purchasing, processing, consumption, etc.

Tue Tam Herbal Medicine Company Limited (Tuyen Quang City) signed a cooperation agreement to promote and consume products through the 2024 Supply - Demand Connection Conference.

The conference connecting businesses with manufacturers is an important bridge to promote, introduce products, and access a wider market. Mr. Do Thanh Kim, Deputy Director of Binh Minh Organic Agricultural Products Cooperative, Nhung Dam village, Tu Quan commune (Yen Son) said: "With the support of the Department of Industry and Trade to participate in displaying and introducing products at exhibitions and conferences connecting supply and demand in and outside the province, the Cooperative has been able to approach and learn from many new partners and customers in the provinces. We have signed many orders with supermarkets and new distribution channels to help bring goods to many retail channels. Recently, the Cooperative's Guava Tea and Male Papaya Flowers soaked in Honey are 2 of 6 OCOP products of Tuyen Quang province that have just been exported to the UK market".

Operating in the field of manufacturing and trading natural herbal products, Tue Tam Herbal Company Limited has continuously affirmed its position through each product. Ms. Ban Thi Lien, Director of Tue Tam Herbal Company Limited shared that in recent years, the company has always received support for connecting product consumption from the Department of Industry and Trade, the Provincial Center for Industrial Promotion and Industrial Development Consulting and other departments and branches of the province.

Last April, through the Supply-Demand Connection Conference between Tuyen Quang Province and Da Nang City, the unit signed a product consumption contract with Coopmart Da Nang Supermarket Trading and Service Company Limited. This is the oldest purely Vietnamese supermarket system in Vietnam, trusted and used by many customers. The company hopes to participate in many connection conferences to bring products to large supermarkets and modern retail channels.

The activity of connecting supply and demand of goods between localities across the country has become an important annual activity to help find suitable and effective outlets for the province's products. There have been positive signs when Tuyen branded products are not only limited to the province.

However, businesses must continue to innovate products, improve quality, and promote products. From there, build appropriate strategies, form sustainable and effective production and supply chains.

Source: https://baotuyenquang.com.vn/ket-noi-cung-cau-nang-tam-gia-tri-san-pham-201790.html