Connecting Vietnamese goods consumption in the highlands

Vietnamese goods are available in stores in Pa Tan commune (Sin Ho district, Lai Chau province). Photo: Thai Ha.

As a mountainous district in Lai Chau province, Sin Ho district has effectively grasped and implemented the "Vietnamese people prioritize using Vietnamese goods" campaign. The district's Fatherland Front plays a core role, connecting various departments and agencies within the district to promote the use of Vietnamese goods, encouraging businesses and households to supply a full range of goods with diverse designs and guaranteed quality, contributing to changing consumer habits.

In 2023, the Fatherland Front of Sin Ho District advised and issued plans and documents on coordinating the implementation of the "Vietnamese People Prioritize Using Vietnamese Goods" campaign, disseminating information to the people through translations in the Mong, Thai, and Dao languages. The Fatherland Front of the district also coordinated with members of the Steering Committee of the "Vietnamese People Prioritize Using Vietnamese Goods" campaign to inspect goods at several stalls in 12 communes, and simultaneously disseminated information to business households to strictly comply with the Action Program of the Standing Committee of the Lai Chau Provincial Party Committee on implementing Directive No. 03 of the Party Central Committee on strengthening the Party's leadership over the "Vietnamese People Prioritize Using Vietnamese Goods" campaign in the new situation; and conducted evaluations through surveys.

The Fatherland Front of Sin Ho district also coordinated with the Fatherland Front of Lai Chau province to organize a campaign to promote the "Vietnamese people prioritize using Vietnamese goods" movement in Sin Ho town, with 50 participants. Member organizations from the district to the grassroots level coordinated the implementation of 205 propaganda sessions for members, union members, and the people, with 16,400 participants.

Mr. Luong Van Quy, Chairman of the Fatherland Front Committee of Sin Ho District, said that with the aim of helping people access and trust Vietnamese products, the Fatherland Front Committee of the district has proactively coordinated with departments, agencies, mass organizations, and local authorities to promote the content of the campaign through various channels and diverse forms such as organizing fairs and exhibitions. People have now easily accessed domestically produced products. Currently, Vietnamese goods occupy a large market share in the district, with diverse products, attractive designs, and guaranteed quality, thereby building consumer trust.

According to Mr. Le Ba Thanh, Vice Chairman of the Lai Chau Provincial Fatherland Front Committee, in 2023, the Provincial Fatherland Front continued to effectively implement the contents of the "Vietnamese People Prioritize Using Vietnamese Goods" campaign, coordinating and guiding Fatherland Front committees at all levels to promote propaganda and mobilization activities to encourage people to participate in the campaign. Fatherland Front committees at all levels in the province coordinated and organized 892 propaganda and mobilization campaigns with over 47,300 participants, and compiled and distributed 1,195 leaflets promoting the campaign.

The Fatherland Front at all levels in Lai Chau province has strengthened coordination with various sectors and businesses to organize 12 trade fairs and markets bringing Vietnamese goods to rural and remote areas; coordinated the organization of seminars connecting businesses to bring Vietnamese goods to rural areas and introduce local products; built model projects for the campaign; coordinated inspections of compliance with legal regulations on price management and price listing of essential goods and services serving the people's consumption needs; and coordinated inspections and handling of violations related to counterfeit goods, imitation goods, substandard goods, and food safety and hygiene violations. Through many specific and practical actions, the Fatherland Front at all levels in Lai Chau province has contributed to raising awareness and responsibility of businesses and people in the production and consumption of quality Vietnamese products.

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