Opening of the world's leading agricultural machinery exhibition in Germany

On November 10, Agritechnica - the world's leading trade fair for agricultural machinery officially opened in Hanover, Germany.

Agritechnica 2025 will see 2,800 exhibitors from 52 countries showcasing cutting-edge agricultural equipment and solutions. Exhibitors will showcase their innovations, with 68.5% coming from outside Germany – a new record.

Agritechnica attracted the participation of 52 countries and territories displaying advanced agricultural equipment and solutions. Photo: Organizing Committee.

The largest international exhibitors come from Italy (339 companies), China (250), Turkey (161) and the Netherlands (121). There are 927 exhibitors from Germany. All 23 pavilions are fully booked, an event that promises a dynamic and international convergence for the industry. The organizer, DLG (German Agricultural Association), expects around 430,000 visitors from all over the world . A week of innovation and global exchange - with the main theme being “Intelligent Efficiency”.

“7 Days - 7 Themes”: Unique experiences every day

Agritechnica 2025 is designed to offer a tailored experience for different groups of experts with the theme “7 Days – 7 Themes”. First is the Innovation and Press Day on Sunday, followed by the Agricultural Entrepreneurs Day, the International Farmers Day (focusing on Canada, the Czech Republic and France), the Digital Farm Day, the Young Professionals Day with the Young Farmers Party, and ending with the Agricultural Festival Day on Saturday.

“In addition, across all 23 booths, visitors will discover innovations that align with our main theme of ‘Touching Smart Efficiency’, where smart, connected technologies make agriculture more sustainable, more productive and more user-friendly,” shares Timo Zipf, Project Manager at Agritechnica.

Visitors wait in line to attend Agritechnica 2025 in Germany. Photo: Organizing Committee.

Innovation and Entrepreneurship

Agritechnica 2025 focuses on the innovation ecosystem, with over 60 startups from 18 countries presenting visionary solutions. Fast-track competition with prizes up to 5,000 Euros.

Featuring 234 world premieres from 25 countries, including Argentina, India, Canada, Bulgaria and Singapore, spanning the entire range of agricultural machinery – from tractors and harvesting equipment to crop protection, spraying, drilling and seeding technology. Of these innovations, two were awarded Gold and 22 Silver at the prestigious Agritechnica Innovation Awards, underscoring the trade fair’s role as a global launchpad for innovative solutions.

The exhibition runs until November 15, open daily from 9:00 a.m. to 6:00 p.m. New this year is the Digital Agriculture Hub, with 160 exhibitors showcasing the full range of digital agriculture products across four thematic areas: GPS and navigation systems; robots and drones; sensor technology; and software solutions.

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