The activity is part of the Women Can Do project initiated and fully funded by Ms. Le Hoang Diep Thao - Founder and CEO of King Coffee. In addition, the program received support from the Women's Union of Buon Ma Thuot City and local departments.
In the program of donating 150 WeHome Café cars, King Coffee also supports coffee making tools, initial sales and training in business knowledge, financial management, making drinks in the Menu, using ePOS software integrated in King Coffee Super App, etc. to help women operate the model most effectively.
Sharing about the goal of this project, Ms. Diep Thao said: “ We strive to guide Central Highlands women to create a livelihood and be more independent in life. Therefore, we give many WeHome coffee shop models to guide careers for Central Highlands women ”.
Phase 1 and Phase 2 of the donation program were implemented from July to November 2023 and received positive feedback from the community. The disadvantaged women who received support from the program have promoted their willpower, become more confident, and now have additional income and stable jobs.
The "Women Can Do " project was initiated by King Coffee, in collaboration with the Women's Union, to inspire and help 100,000 women start a business.
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