The event is part of the series of activities to donate 150 WeHome Café cars under the Women Can Do project, fully funded by Ms. Le Hoang Diep Thao - Founder and CEO of King Coffee.
Sharing about the project's goal, Ms. Diep Thao said: " We strive to implement the WeHome Café business model to directly help women and families in the Central Highlands to make a living and contribute positively to society. The implementation needs to be spread nationwide soon and needs support from localities ."
Celebrating the 114th anniversary of International Women's Day March 8, phase 4 of the program to present 150 WeHome Café business models was held at King Coffee Premium Gia Lai (No. 02 Le Loi, Hoi Thuong Ward, Pleiku City, Gia Lai) to inspire and support women to start businesses.
At the training session, female members on the list were instructed in how to mix drinks, business knowledge, financial management as well as how to operate the model effectively.
A representative of the Women Can Do project said that they will visit the families of the women in Gia Lai province to survey the premises and review the documents to donate WeHome Café cars and coffee making tools. The car donation time will be in the next 3 days.
Recently, the first, second and third phases of the donation program have been implemented and many women in Buon Ma Thuot, Dak Lak, and Ho Chi Minh City have benefited from the project. The disadvantaged women who received support from the program have promoted their willpower, become more confident, and now have more income and stable jobs.
To promote the effectiveness of the project, in the coming time, King Coffee will continue to expand livelihood support for women in difficult circumstances to start creative businesses to serve socio -economic development in the northern provinces of the country.
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