Expectations of a breakthrough

Entering the fourth quarter of 2025, most of the industrial production, construction, trade and service sectors have shown clear signs of recovery. The province's economy is recording many positive growth indicators.

In the first 9 months of 2025, the coffee export market recorded positive results when the EU, US, Japan and South Korea markets all maintained growth rates. In particular, Germany and Italy - the two leading coffee consuming markets in Europe - increased imports from Vietnam.

In Dak Lak , in the first 9 months of 2025, the province's total export turnover reached more than 2.3 billion USD (up 62.8% over the same period in 2024); of which coffee export reached 182,399 tons, with a turnover of more than 1 billion USD (up 39.6% over the same period).

Seafood enterprises strengthen links with fishermen to ensure raw material sources. Photo : H.Nhu

Many policies to support production and business have been strongly implemented by ministries, branches and localities. Preferential credit packages for small and medium-sized enterprises (SMEs), trade promotion programs, digital transformation support, human resource training, etc. are being disbursed faster, helping businesses overcome some of the difficulties in capital, market and human resources. Policies such as a 2% reduction in value-added tax, tax and land rent extension, etc. have become "booster drugs" to help businesses reduce costs, maintain operations and prepare for a new growth cycle.

In the first 9 months of 2025, the whole province had 2,250 newly established enterprises (equal to 61% of the plan, up 57% over the same period in 2024), with a total registered capital of VND 26,630 billion (101% of the plan); 530 temporarily suspended enterprises returned to business operations (up 71% over the same period last year).

The proactive management and support of the State has created more confidence for the business community. According to the Department of Finance, many investors and businesses have returned to survey the market, expand projects or launch new production plans. This is a vivid demonstration of the positive impact of mechanisms and policies, and at the same time shows the trend of sustainable recovery of the economy in the late period of 2025.

However, the journey to the "finish line" by 2025 still faces many challenges. According to the assessment of the Vietnam Federation of Commerce and Industry (VCCI), Vietnamese enterprises are currently facing many difficulties in both domestic and international markets. Logistics costs are increasing while non-tariff barriers in the US and EU are increasingly strict, forcing enterprises to strictly comply with environmental, social and governance standards.

Many retail and service businesses are still facing difficulties due to high input costs and people's incomes have not improved significantly. Private investment has not yet made a breakthrough, reflected in businesses' reticence in expanding production and business. Export orders from some key industries such as wood, seafood, and textiles are still unstable.

Coffee production and processing at An Thai Investment and Development Joint Stock Company. Photo: K.Le

Mr. Ha Hung Vi, Director of Truong Thanh Wood Industry Joint Stock Company (Hoa Hiep Ward) said that in the last months of the year, the company's orders decreased sharply compared to before. Especially when the US decided to impose new taxes on imported wood and furniture products, it was considered an unexpected "shock", because this is the company's main export market. The tax rate is expected to increase even higher in 2026, putting more pressure on businesses.

Some enterprises said that although the market is showing signs of recovery, the pressure to complete production and revenue plans in a short time is very high. Meanwhile, the world situation in the coming months is forecast to have complex and unpredictable developments; enterprises are forecast to face many difficulties due to fluctuating commodity prices and high raw material prices. Financial difficulties and shrinking international markets continue to be obstacles in business operations. Therefore, enterprises are forced to carefully calculate and adjust strategies every month and every quarter to ensure efficiency.

Mr. Nguyen Xuan Loi, General Director of An Thai Investment and Development Joint Stock Company (An Thai Group) shared that currently, the unstable coffee price has caused businesses in the coffee production industry to face many difficulties. Therefore, the company does not "take action" to sign large-quantity contracts or long-term contracts, but only signs short-term contracts. With this situation, from now until the end of the year, the company will try to stabilize production, maintain the market, and strive to achieve the targets set at the beginning of 2025.

Source: https://baodaklak.vn/kinh-te/202511/ky-vong-but-pha-dd50094/