2025 marks the 10th year of Casper's presence in Vietnam. The first 10-year wave recorded the success of the Casper brand: "Zero to Hero" with air conditioning as the main focus. Casper has just launched the second 10-year wave, elevating the brand with the launch of two completely new industries.
According to the representative of Casper Vietnam, 2016 marked the milestone of the first time the Casper brand appeared on the market and launched its first products in Vietnam. With the QSP strategy (Quality - Service - Price), the brand has been welcomed by millions of customers.
The first wave has recorded the success of the brand from "Zero to Hero". With the 2nd position for many consecutive years in the air conditioning industry and marked by the number of more than 5 million products launched to the market. The TV industry market share continues to hold the top 5 position; Front-loading washing machines, after more than 2 years of launching, have risen to the top 6 market share and are continuing to make great strides with sales growth of 120%; Side by Side refrigerators reached the top 6 market, increasing by 300%.
Mr. Nguyen Truong Thanh, Permanent Deputy General Director of Casper Vietnam, announced the new product strategy and introduced two new product lines of Casper in the Vietnamese market.
With the key message for 2025 called "In Blooming - Shining", Casper Vietnam announced a new product strategy and launched 2 completely new product lines, determined to create a second 10-year explosion.
The second 10-year wave will be replicated from the first wave, with a different approach to reach millions more consumers for the following product lines: Refrigerators, Televisions, Washing Machines - Dryers as well as new product lines launched in the near future.
Accordingly, the brand will expand each product line to have 3 segments: Eco - Standard, which has been present for the past 10 years; Pro - Specialized and Prime - High-end to meet the diverse needs of many consumer groups.
Specifically, for the air conditioning industry, the brand will launch two product segments: specialized ProAir and high-end PrimeAir.
In particular, Casper Vietnam officially launched the LaCasper high-end air conditioner line, which is extremely energy-saving, with an energy efficiency index of CSPF 8.03, model XC-09IU38.
In other product lines, Casper Vietnam develops more high-end product lines with more diverse designs.
For the washing machine industry, the brand will launch a new generation of washing machines in 2025, including models from 8kg, 9.5kg, 10.5kg and 12.5kg with AI Smart technology - intelligent automatic adjustment to adjust the amount of water, detergent, temperature... according to the type of clothes and the amount of laundry.
In the refrigerator industry, Casper Vietnam launched a new generation of refrigerators "ProFresh - Mirror design - Luxurious and sophisticated" ProFresh has a luxurious mirror design that helps modern kitchen spaces save energy.
For the TV industry, Casper Vietnam launched the all-new ProTV product line with a luxurious Frameless Design, equipped with sharp, realistic HDR10 Plus image technology, vivid Dolby Digital Plus sound technology. Especially with the modern Google TV operating system with unlimited entertainment.
In early 2025, Casper Vietnam will launch two new product lines, which are water purifiers and air circulation fans.
The first new product line is Water Purifier with 2 lines ROGen, HYDROGen "EverYoung - Forever Young" with 12 models to meet all clean water needs of large families.
Water purifiers on display at the new product launch
The second new product line is Air Circulation Fans with 3 ProWind fan models and 1 EcoWind fan model equipped with durable AC motors, flexible height adjustment and sophisticated design suitable for all living spaces.
Mr. Nguyen Viet Chung, General Director of Casper Vietnam said: "Previously in the first 10-year wave, Casper Vietnam created excellent air conditioning products.
Mr. Nguyen Viet Chung, General Director, speaking at the event
Continuing the second wave, Casper Vietnam confidently clings to the key factor in our tripod, which is product quality. With the three pillars: Superior products - Excellent services - Different ways of doing things, we believe that each thing we do, even if it is just a small drop of water, many drops of water will create an ocean. If the ocean lacks many drops of water, it will not exist. The brand is willing to do small things to create great things, all towards consumers for this second 10-year wave."
Source: https://pnvnweb.dev.cnnd.vn/casper-lan-song-10-nam-lan-thu-2-va-ra-mat-hai-nganh-moi-20241230195954877.htm
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