Product traceability through digitalization

Digital traceability is the use of digital technologies such as QR codes, barcodes, IoT and blockchain to track, record and manage the entire journey of a product. This digitized information creates transparency, is easy to authenticate, and thereby enhances consumer confidence.

The coffee production process of Le Gia Tay Nguyen TPM Company Limited is strictly implemented.

Through the traceability stamps issued and affixed to the products, businesses and manufacturers have the opportunity to inform consumers about the production process, quality information, and product standards. This is also a legal basis, meeting the requirements of digital transformation in the integration period, helping to promote and enhance the brand, protecting the interests of both businesses and consumers.

Not only beneficial for businesses and consumers, the traceability system also helps state management agencies closely control and monitor the quality and food safety conditions of production and business establishments. In addition, thanks to the application of technology, management standards and data systems to record and track the journey of products from input materials, production, transportation, distribution to consumers, it is easy to trace and handle when problems arise.

Le Gia Tay Nguyen TPM Company Limited (Cu Bao ward) operates in the field of roasted and ground coffee production and has achieved 3-star OCOP standards.

To meet the increasing demands of customers, in addition to investing in machinery to create high-quality coffee products, ensuring food hygiene and safety, the company also applies digital technology to trace the origin of coffee products using both QR codes and barcodes. Thanks to that, consumers can easily check all information about the product's journey, from production, processing, packaging to distribution with just one scan of the code.

Mr. Le Trong Tuan, Director of the company said: "Applying digital technology to trace the origin not only helps consumers feel more secure when using the product but also contributes to preventing fraud, fighting against counterfeit goods, protecting the business brand."

Mr. Le Trong Tuan, Director of Le Gia Tay Nguyen TPM Company Limited, introduces traceable ground coffee products.

It can be said that product traceability is an inevitable trend, becoming an urgent issue and mandatory requirement in product and goods quality management; especially for products that have a direct impact on health such as agricultural products, food, pharmaceuticals, cosmetics...

In recent years, the Department of Science and Technology of Dak Lak has been promoting the application of traceability, especially focusing on supporting the implementation of traceability solutions for the province's key products such as honey, ground coffee, pepper, cashew nuts, etc. In particular, the Department has coordinated with relevant units to support businesses and cooperatives in the area to apply the traceability system with QR code stamps and issue traceability authentication stamps. With the traceability software and QR code stamps issued, production and business units build a database, update information about the origin of goods to the system and stick QR codes on products before supplying them to the market...

In fact, in recent years, the situation of counterfeit, fake and poor quality goods has become more complicated, seriously affecting the interests of consumers, public health as well as business reputation. Therefore, traceability activities are considered a key solution, playing the role of a "shield" to protect the market and enhance social trust.

Source: https://baodaklak.vn/tin-noi-bat/202510/truy-xuat-nguon-goc-san-pham-nho-so-hoa-7a11261/