Lumi - LPBank's AI-powered call center, ushering in a new standard in customer service.

Following the flow of technology, AI is not just a trend. LPBank has redefined AI as a modern companion, understanding and supporting customers throughout their financial journey.

Lumi - LPBank 's AI-powered call center

LPBank's AI call center is now officially named Lumi – a symbol of next-generation technology. The name Lumi is inspired by the letter "L" in the bank's name, Loc Phat, and the English word "Luminous," meaning light, transparency, and guidance, reflecting a humanistic, customer-oriented technological vision.

Lumi is LPBank's AI assistant for the call center, supporting customers across multiple channels: Hotline, Zalo, Fanpage, and Website . It automatically handles common requests and accurately routes calls to call center agents when needed. Lumi's goal is to reduce waiting times, maintain continuous connectivity, and enhance an uninterrupted service experience.

🔍 Key features of Lumi

Main features	Describe	Value bring
24/7 support available as soon as you connect.	Identify and advise on simple needs via Hotline/Livechat.	Natural communication, minimal effort required.
Understand correctly, connect intelligently.	Forward the in-depth request to the appropriate specialist.	Reduce processing time
Don't miss any connections.	Receive 100% of missed calls and create tickets to serve customers promptly.	Increase customer service rate
Card lock, automatic password reset	Fast operation, high security.	Immediate emergency treatment

⚡ The success rate for processing common requests is steadily increasing month by month.
⚡ Faster response time compared to traditional call centers.
⚡ Reduce the workload for operators, prioritize resources for complex tasks.

🎖 Outstanding Achievements & Recognition

Lumi has been honored at numerous major digital transformation events and conferences:

🏆 Top 15 Outstanding Digital Transformation Solutions in the Banking Industry at the National Achievements Exhibition
🏆 Outstanding technology solutions participating in the 2025 Digital Transformation Event for the Banking Industry
🏆 Outstanding innovative products and services at the Vietnam Retail Banking Forum 2025

🏆 Winner of the “Outstanding Digital Transformation Enterprise” award at the Vietnam Digital Awards 2025.

Lumi demonstrates LPBank's pioneering role in applying AI to customer service, optimizing operating costs, and enhancing customer satisfaction.

💡 The value Lumi brings to its customers

• No long wait, almost immediate response.
• Handle multiple requests simultaneously via call/chat session.
• Safe, accurate, and highly secure.
• Operating 24/7, always ready to assist.

More than just a technological solution, Lumi also embodies the development philosophy that LPBank steadfastly pursues:

"Efficiency is the measure, technology is the leverage, and the customer is the focus."

Lumi represents LPBank's efforts to build modern, humane, and empathetic services in the digital age. Customers are welcome to connect with Lumi via Hotline *8668/ 02462668668 or through our Website, Fanpage, and Zalo platforms.

PV