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Bringing Vietnamese music to the Asian market

Recently, many Vietnamese artists have succeeded in introducing Vietnamese music to Asian audiences.

Báo Thanh niênBáo Thanh niên16/06/2025

At the Sing!Asia 2025 competition, the participation of Phuong My Chi as a contestant and Dan Truong as a judge made a positive impression on the audience in the continent. The hashtag "This Vietnamese folk song is like a miniature Tet Gala" continuously rose in the hot search of Weibo (China), and Phuong My Chi's performance also ranked high in the YouTube Music Trending chart. Sing!Asia 2025 is a music competition and exchange program between many Asian artists. The program attracted the attention of many viewers in Asian countries because of many new features: filming on yachts in different countries (including an episode filmed in Ha Long Bay), possessing a young and famous contestant cast in different countries and judges who are "legends" that are very popular throughout Asia: Su You Peng, Gu Juji, Jessie J, Jimmy Lin, etc.

Mang nhạc Việt ra thị trường châu Á- Ảnh 1.

Dan Truong, Phuong My Chi and To Huu Bang at Sing!Asia 2025

PHOTO: NVCC

At the end of May, male singer Tung Duong was honored in the International Special Awards category within the framework of the Music Awards Japan (MAJ) with the song Rebirth . This category honors artists from Vietnam, China, Korea, Thailand, Indonesia and the Philippines who have won prestigious music awards in their countries, thereby further promoting the musical connection between Japan and some Asian countries.

Notably, when participating in the above programs, the artists made great efforts to introduce Vietnamese culture and people. For example, when receiving the MAJ award, Tung Duong wore ao dai and improvised a performance of Mot vong Viet Nam . While in the competition episodes, Phuong My Chi also performed songs that combined traditional Vietnamese elements and modern music such as Rock hat gao, Buon trang . In the performances, she wore non quai thao, ao tu than as well as introduced bai choi, Han Mac Tu poetry, and vovinam to foreign audiences. After winning the first episode and advancing straight to the quarterfinals, in the second episode, without the pressure of competition, the Gen Z singer continued to combine many familiar folk melodies such as Ba cong di cho, Ba rang ba ri, Cay da quan doc ... and brought the rice drum to the stage.

Mang nhạc Việt ra thị trường châu Á- Ảnh 2.

Phuong My Chi wears a four-panel dress with stork motifs at the Sing!Asia 2025 contest

PHOTO: NVCC

In addition, many artists have also brought their music to the Asian market. My Linh is preparing for an Asian tour called My Linh Xin Chao Tour 2025 scheduled for Japan in September and Korea in October. It is known that this is a program performed entirely by 100% of the workforce from Vietnam. Meanwhile, in the recently released EP Phases of the moon , My Anh collaborated with R&B singer g0nny from Korea on the song gentle, baby and said that this is a way for her to broaden her perspective, creating cultural exchange in the journey to bring music beyond all boundaries.

Source: https://thanhnien.vn/mang-nhac-viet-ra-thi-truong-chau-a-18525061621485664.htm


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