Current Status of the “Office-Free Trend”

The trend of no-office is becoming more and more popular all over the world , including Vietnam. According to a survey by Gartner, up to 74% of businesses have applied the "no-office" model to support planning and implementing marketing strategies instead of spending a lot of money on building a marketing department in the business. According to experts, the "no-office" outsourced marketing model will increase to 85% by 2025 and continue to grow.

Benefits of the “No Office” Trend for Businesses

Outsourced Marketing Department , comprehensive marketing solution for SME businesses that want to increase sales, build strong brands and access new technology with the following outstanding benefits:

● Cost savings: Businesses do not need to invest in recruitment, training, equipment, offices... for internal marketing teams.

● Improve efficiency: Cooperating with professional, experienced marketing agencies helps businesses access leading experts, deploy effective campaigns and optimize budgets.

● Focus on core strengths: Outsourcing effective marketing strategy consulting to an agency helps businesses focus resources on product and service development and business operations.

● Flexible, quick adaptation: Businesses can easily adjust marketing strategies according to market needs and the latest trends.

Outsourced Marketing Department - Effective "No Office" Model

Outsourcing marketing is the optimal solution for SMEs applying the "officeless" model. Professional marketing agency Quang Cao Sieu Toc will provide businesses with comprehensive services, including:

Building a marketing strategy

● Define specific, measurable (SMART) marketing goals.

● Analyze the market and competitors to build appropriate strategies.

● Choose the most effective marketing channel for each target and customer segment.

Implement marketing strategy

Deploy multi-channel online marketing channels:

● Online advertising (Google Ads, Facebook Ads,...)

● SEO (Search Engine Optimization)

● SEM (Search Engine Marketing)

● Email marketing

● Social media marketing

● Content marketing.

Measure performance and report results

● Monitor and evaluate the effectiveness of each marketing campaign.

● Report detailed and transparent results to businesses.

● Consulting on strategy adjustments to achieve maximum efficiency.

Challenges and Solutions of Outsourcing Trend: “No Office”

However, every marketing trend has certain challenges and limitations. Super Speed ​​Advertising has summarized and proposed the following solutions:

● Lack of direct interaction: Therefore, it is necessary to organize regular face-to-face meetings, creating conditions for employees to interact and connect to better understand how to work.

● Difficulty in management: SME businesses need to use additional tools to track work performance, set clear goals and regularly evaluate progress.

● Information security: Both parties need to have a clear agreement on using information security software and commit to protecting the business's information.

Conclude

In the era of technology 4.0, the trend of outsourcing marketing department "No office" is becoming more and more popular and brings many benefits to businesses. "No office" - fast - effective - implement the entire marketing strategy smoothly, the cost is only equal to hiring an outsourced employee.