Second Kpop artist to become Saint Laurent ambassador after Rosé (Blackpink)

Saint Laurent has a new brand ambassador. Photo: Instagram

On the afternoon of March 7, several Korean newspapers such as Sport Seoul, News1, and SpoTV News reported that Kpop idol Ten (a Thai member of the group NCT) attended Paris Fashion Week, in the Saint Laurent Men's Winter 24 show, as a brand ambassador.

At the event, Ten showed off his chic and sophisticated look by pairing a polka dot silk halter-neck shirt with high-waisted striped wool pants. The male idol also attracted attention when he met and chatted with Saint Laurent's VIP director, Emmanuel Tomasini.

Ten (NCT) attended Saint Laurent's show at Paris Fashion Week. Photo: Instagram

Shortly after, NCT's official Twitter account shared an article about Ten being named a Saint Laurent ambassador.

If the Korean press reports are correct, Ten will be the second Kpop idol to become a Saint Laurent ambassador, after Rosé (Blackpink) - who took on the role of global ambassador since 2020.

However, fans are still waiting for official confirmation from Saint Laurent for Ten.

Rosé is currently the only global ambassador for Saint Laurent. Photo: Instagram

In 2020, when Rosé was chosen as the first and only global ambassador in the history of the French fashion house, a series of prestigious fashion magazines such as Vogue, Elle, and W reported the news. She was also confirmed as a global ambassador on the website of Kering - the parent group of Saint Laurent.

Rosé also kicked off her ambassadorial role with a global Fall 2020 campaign, with a series of "huge" billboards in major cities around the world .

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