With an area of over 10,000m², the "Quintessence of Vietnamese Culture" subdivision not only honors Vietnamese identity but also highlights the role of culture as a soft resource to promote development and promote the image of a dynamic and rich-in-identity Vietnam.





The software and entertainment game exhibition area is the most vibrant stop, attracting a large number of young people. Here, visitors can not only experience the latest interactive technologies such as taking photos at Photobooth, trying out video games...
These activities clearly reflect the resilience of the digital entertainment industry – a field that is growing strongly in Vietnam's creative economic landscape.




At the cinema booth, audiences can enjoy free movies such as Red Rain , Deathmatch in the Sky ...
In addition, many attractive interactive activities such as taking photos with movie posters, participating in movie games and receiving unique souvenirs... have brought a vivid experience, helping the public get closer to Vietnamese cinema and understand more about the filmmaking process and artistic creation.







Performing arts area - where the Theaters under the Ministry of Culture, Sports and Tourism bring a space imbued with traditional colors.
In addition to the exhibition, the area was also bustling with interactive activities, cheering, and unique art performances, attracting a large audience. Many people enthusiastically checked in and immersed themselves in the rich festival atmosphere.
In addition, the sports space is designed to be youthful and dynamic, creating an energetic atmosphere.
Here, the exhibition booths introduce many modern sports products, attracting a large number of visitors to experience, learn and interact, contributing to spreading the spirit of physical training in the community.



The art, fashion and handicraft booths create a creative space, a convergence of the quintessence of Vietnamese culture and art.
The graceful modernized ao dai, the sophisticated ceramic jewelry, the colorful paintings... all demonstrate the skillful hands and talent of the artisans.
Each work is not only a work of art but also a story about love for the profession, pride and aspiration to preserve Vietnamese identity.




The tourism space has become a highlight attracting a large number of visitors. Here, localities, associations and travel businesses introduce itineraries to explore the rich and unique culture, cuisine and landscape of Vietnam.
Each booth is like a "door" opening to new lands with unique products, attractive tour promotions...
Many tourists are excited to experience cuisine, shopping and learn about unique tourism programs imbued with Vietnamese culture.




Each booth is a story, a “piece” in the picture of Vietnam’s cultural industry that is changing strongly. All blend together to create a space that is both imbued with national identity and modern, thereby affirming that culture is the foundation and driving force for sustainable development.
Source: https://baovanhoa.vn/van-hoa/nguoi-dan-no-nuc-trai-nghiem-tinh-hoa-van-hoa-viet-nam-177336.html






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