The man who causes a stir in everything he does, is known as the 'sold out king'

Format-Lifestyle

Friday, April 28, 2023 18:00 (GMT+7)
18:00 4/28/2023

Referring to the times when the "sexiest 25-year-old man in the world " caused a stir online and the influence, the Korean media calls it the "Jungkook effect".

Global audiences are no stranger to the popularity and influence of Korean stars after the Hallyu wave. According to a report by Forbes Korea , BTS topped the list of the most powerful Kpop stars in 2022. Among them, Jungkook - the youngest member of the group, is considered a prominent and notable factor, Vibe Check confirmed.

"The sexiest man alive at 25", as People magazine honored him, is always a name that easily takes the "spotlight". Jungkook's music career, fashion style, daily life,... receive the attention of many audiences. Even the keyword "Jungkook" often dominates the search board on many social networking platforms.

The sexiest man in the world is "hot" in everything he does

During the movie promotion event on April 25, Jungkook became the center of discussion among the audience when he appeared with a strange shoulder-length, wavy hairstyle. Immediately, “Jungkook’s hair” became the 16th most searched keyword on Weibo. In addition, keywords such as “Jungkook” and “Jungkookie” continued to rank first on Twitter ’s global search chart.

Jungkook's hair became the top searched keyword on social networking sites. Photo: Segye.

Every action of his, such as deleting his personal account, buying a house for his relatives, or even crying, became a "fever" on social networks. During the livestream on the evening of March 14, the moment when BTS's "youngest member" shed tears caused the hashtag "Jungkook" to trend, dominating the search results for many days.

This is not the first time Jungkook has caused a stir on the search bar of social networking platforms, his name has always received special attention from the audience over the years. After the male singer showed off his chest muscles on NBC , USA in October 2020, this keyword continued to trend on Twitter in 86 countries, the lowest was 14th and the highest was 1st.

With Jungkook's significant influence and impact, Koreaboo calls him the Sold Out King . This is proven through the times Jungkook caused a stir when he indirectly "sold out" some designs of famous brands and labels that he used to wear.

Audiences have witnessed the out-of-stock situation of fashion houses such as Balenciaga, Louis Vuitton, Prada,... thanks to Jungkook, and most recently, designs from Calvin Klein. When Jungkook became the global ambassador of the brand, his items in the promotional photoshoot immediately fell into a state of being sold out. Continuing, just after Jungkook's action of packing clothes on livestream on April 8, the underwear products were sold out on the website. This was something that had not happened to some of Calvin Klein's Korean male ambassadors at that time such as Mark Tuan, Son Heung-min,...

Even in the BTS lineup, Jungkook still exudes his own "hotness" strongly. Although appearing with the group members on the cover of Vogue Japan magazine in August 2020, Jungkook is the one who caused a stir with his personal fashion style. Just a few hours after Vogue Japan published the cover photo with BTS, the Prada coat that the "youngest" wore was sold out in 25/29 stores around the world including the US, UK, Japan, Korea, etc.

It can be seen that Jungkook easily receives the attention and care of a large audience from small things like crying, buying a house or livestreaming, to the huge mark at the opening of the 2022 World Cup, Calvin Klein. Referring to the times when the Stay Alive singer caused a fever in the online community, the Koreaboo page called this the "Jungkook effect".

Explaining the “Jungkook effect”

Sharing on ABC News , Calvin Klein's Global Marketing Director, Jonathan Bottomley, affirmed: "Jungkook is one of the most famous artists in the world, he possesses the rare ability to connect with international audiences through both music and personal style."

Jungkook's influence and popularity seem to have gone beyond the borders of Korea. His name appeared on the charts of prestigious media sites such as Billboard , People , Starmometer or TC Candler . In addition, Jungkook partly affirmed his top position when he became the first Korean to perform at the opening ceremony of the biggest football tournament on the planet - World Cup 2022.

Jungkook performs at the opening ceremony of the 2022 World Cup in Qatar. Photo: Daily Mail.

It can be said that Jungkook in particular and BTS in general have a large number of fans around the world, called ARMY. MTV called BTS's fandom one of the most powerful fandoms in the world, surpassing Justin Bieber's "belieber".

After BTS temporarily stopped their activities to fulfill their military service, the group members gradually developed their solo careers, except for Jungkook. While RM, Jimin, and J-Hope have released albums, participated in large and small events, and appeared continuously on magazine covers, except for their performance at the 2022 World Cup, Jungkook has remained quite "quiet". This makes fans pay attention to his every move.

Unlike the other members of BTS, Jungkook focuses on connecting with his audience through livestreams. Jungkook makes a good impression on his audience through activities such as cooking, folding clothes, crying, sleeping, and interacting directly with them.

According to Vibe Check , Korean stars value their relationships with their fans. They tend to connect more closely through more personal, intimate forms of interaction. This makes fans, especially Korean audiences, have a lasting attachment to their idols. Approaching the audience in such a close way is not difficult for Jungkook to have a large fan base like now.

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Huynh Duy

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