Vietnamese people are proud to use Vietnamese products.

18:40, 06/06/2023

BHG - After more than 10 years of implementation, the campaign "Vietnamese people prioritize using Vietnamese goods" has now entered a new phase "Vietnamese people are proud to use Vietnamese goods". Many Vietnamese brands have "taken off", won the trust of consumers, become the first choice and also the pride of Vietnamese people. Thereby, contributing to building a consumer culture of the people, promoting the development of domestic production.

Customers shop at HT supermarket, Nguyen Trai ward, Ha Giang city.

Walking around retail stores and supermarkets in Ha Giang city, it is easy to see that domestically produced goods are sold in a variety of types and designs. According to the manager of WinMart supermarket in group 16, Minh Khai ward (TPHG), the store has prioritized importing Vietnamese products, especially fresh foods such as pork, chicken, beef, vegetables, tubers, and fruits. In addition, dried foods, dairy products, confectionery, beverages, cosmetics, and household appliances are also mainly produced domestically. The proportion of domestically produced goods accounts for 85% of the product structure, aiming to provide customers with the most suitable Vietnamese products with the best quality.

Ms. Hoang Minh Loan, Group 6, Minh Khai Ward (TPHG) said: I see that Vietnamese goods have many advantages such as clear origin; diverse in designs, types, good quality, reasonable prices, so in recent years I often shop and consume domestically produced goods, from food, food, clothes, to electronics, refrigeration such as electric fans, rice cookers, refrigerators, water heaters... Besides, I also actively promote and mobilize relatives and friends to prioritize using Vietnamese goods, contributing to promoting domestic production, creating beauty in the consumer culture of Vietnamese people.

As one of the few cooperatives in the province that has successfully built a brand from local ancient Shan Tuyet tea trees, Fin Ho tea of Phin Ho Tea Processing Cooperative (Hoang Su Phi) has now reached out to domestic and international markets, becoming the pride of Ha Giang ancient tea lovers. Currently, the Cooperative has 5 types of tea: Green tea, Red tea, Black tea, White tea, and Fairy tea. Each product has a different aroma and flavor, with prices ranging from 300,000 VND to 12 million VND/kg. With fragrant, delicious quality, ensuring food hygiene and safety standards, the Cooperative's tea products have won the trust of consumers. To reach customers in provinces and cities, the Cooperative has built 6 distributors with over 200 points of sale nationwide; especially linking to bring products to the Winmart supermarket system and the Saigon Co.opmart chain of stores. In addition, the products of the cooperative have been exported to a number of countries and territories such as China, Russia, Germany, etc., receiving high appreciation from consumers. Director of the cooperative, Ly Mui Muong, said: In the coming time, the cooperative will continue to innovate, improve product quality, improve packaging and design, ensuring sustainable development of the Fin Ho tea brand. At the same time, strengthen technical guidance on planting and caring for, harvesting, and processing tea for farmers, ensuring compliance with organic standards to maintain product quality, worthy of consumers' trust, contributing to affirming the position of Vietnamese brands.

Over the past years, authorities at all levels, the Fatherland Front and socio-political organizations from the provincial to the grassroots level have promoted their roles and responsibilities in implementing the Campaign "Vietnamese people prioritize using Vietnamese goods". Propaganda work on the content, purpose and meaning of the Campaign has been widely deployed to all classes of people in many forms. Thereby, changing people's awareness and shopping and consumption habits. Currently, the majority of people have determined their mindset when buying goods to prioritize using Vietnamese goods. Many domestically produced products are increasingly favored and purchased by consumers, especially textiles, agricultural products, vegetables, food; leather products, footwear; household appliances...

Together with manufacturers and enterprises nationwide; enterprises, cooperatives, production and business establishments in the province have accompanied the Campaign with practical actions such as: Focusing on improving product quality, improving packaging, designs, reducing product costs; increasing information, introducing products to consumers; developing a network of wholesale and retail agents to rural areas, mountainous areas, remote areas. Regularly implementing promotional programs; attaching importance to product warranty and committing to consumers about product quality... Thereby, helping Vietnamese goods increasingly gain the trust and affection of consumers.

Article and photos: NGUYEN PHUONG

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