Introducing the project "Kinh Do Ky Hoa", Nguyen Thi Lan Anh (Institute of Journalism and Communication, Academy of Journalism and Communication), Project Leader, said that this is a communication project to promote Thang Long Imperial Citadel and is in the process of organizing season 2. The project is accompanied by the Thang Long - Hanoi Heritage Conservation Center as the content sponsor. "In season 1, the project was implemented with the theme "Ly - Tran Dynasty Fine Arts Heritage at Thang Long Imperial Citadel". The event "Long Thanh Di Tac" is the main activity of season 1 in the form of a workshop, where young people can make key chains with visual materials such as patterns, images, and symbols typical of fine arts and sculptures of the Ly - Tran Dynasty. Following that success, season 2 of the project will launch the product "Blind box", an assembly model of the Thang Long Imperial Citadel relic. The "Long Thanh Phuc Kien" assembly model recreates 4 typical architectures of Thang Long Imperial Citadel: Hanoi Flag Tower, Chinh Bac Mon, Cong Chua Lau (Hau Lau), Doan Mon Gate".
According to Lan Anh, by focusing on each topic and innovating the form in each season, the project hopes to create a complete picture, connecting the historical quintessence of Thang Long Imperial Citadel with the modern beat, contributing to nurturing young people's love for national cultural values. "The upcoming season 2 event includes activities such as visiting, listening to explanations and experiencing directly at the relic for students, thereby helping to form awareness of preserving and conserving heritage. In particular, students will participate in assembling a model of Thang Long Imperial Citadel from razor-edge bricks, a material used to produce Long Thanh Phuc Kien Blind box, creating a unique and realistic interactive experience."
The project implementation encountered many difficulties for the group of young people from the Academy of Journalism and Communication who did not have much experience in business and project management. Lan Anh said that coming up with ideas and shaping a multimedia product combining an assembly model and a website integrating a 3D experience was a big challenge. In addition, the short time to complete the tasks, from researching and choosing the right type of product, developing the product to preparing accompanying publications such as packaging, information cards and assembly instructions, etc. put a lot of pressure on the whole group.
According to Lan Anh, one of the factors that attracts young people to learn about national cultural heritage is the approach. When heritage is "transformed" through interactive experiences, such as integrating AR, VR technology, or unique assembly products, historical, architectural and cultural values are no longer dry, but become lively, attractive and close. This not only helps young people understand more about historical culture but also arouses national pride when realizing that cultural heritage is an endless source of creative inspiration, expressing personal imprints.
"Our nation's cultural heritage contains stories and quintessential values that have been forged over time. Instead of imposing a fixed pattern, let's open our hearts, explore and connect modern experiences with traditional beauty. In that way, each young person not only contributes to preserving but also promotes and enriches cultural identity, together creating a rich heritage picture, keeping up with the changes of the times."
Nguyen Thi Lan Anh, Head of the Kinh Do Ky Hoa project
Source: https://phunuvietnam.vn/nhom-sinh-vien-ke-chuyen-hoang-thanh-thang-long-bang-mo-hinh-lap-rap-2025041114101874.htm
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