Approving Vietnam Tourism Marketing Strategy to 2030

The Ministry of Culture, Sports and Tourism has issued plan No. 440/QD-BVHTTDL on approving the Vietnam Tourism Marketing Strategy to 2030.

According to the Decision, Approval of Vietnam Tourism Marketing Strategy to 2030 with the viewpoint: Tourism marketing is a strategic breakthrough to restore and develop tourism in a sustainable and effective direction. Tourism marketing aims to develop the international tourist market while enhancing the effective exploitation of the domestic tourist market.

Illustration photo - Source: Da Nang Radio and Television Station

Tourism marketing focuses on the Vietnamese tourism brand, destinations, products with unique values, natural beauty, culture and Vietnamese people; placing the quality of tourist experience at the center. Marketing activities are implemented according to focused, key campaigns, suitable for target markets in each period; proactively leading and regulating the balance of supply and demand in each time and location.

Prioritize the implementation of digital marketing; build and effectively promote a marketing database of destinations, Vietnamese tourism products and services, form a digital content system, and effectively promote digital marketing channels. Invest appropriately in tourism marketing. Promote public-private cooperation, mobilize resources, and the combined strength of localities, businesses, organizations, and individuals at home and abroad.

The strategy has the general objective of promoting and positioning Vietnam as a leading attractive tourist destination in Southeast Asia, affirming the brand and competitiveness of Vietnamese tourism, contributing to the implementation of the goals of the Vietnam Tourism Development Strategy to 2030.

The specific objective is to strengthen and enhance awareness, understanding, interest, love and satisfaction with Vietnam's tourist destinations. Affirm Vietnam's tourism brand as an attractive, quality, sustainable destination, the top choice in target markets, meeting the needs of high-spending, long-stay customers.

Increase website traffic, number of members participating in social media platforms of the General Department of Tourism, increase the reach and level of interaction of digital marketing activities. Improve Vietnam's ranking position on tourism marketing related indicators (on national destination brand development strategy, readiness to apply information technology in providing tourism services, price competitiveness, etc.) in the World Economic Forum's Tourism Development Capacity Assessment Index

By 2025, recover and strive to welcome 18 million international visitors; serve 130 million domestic visitors, maintaining a domestic visitor growth rate of 8 - 9%/year. By 2030, welcome 35 million international visitors, a growth rate of 13 - 15%/year; serve 160 million domestic visitors, a domestic visitor growth rate of 4 - 5%/year.

In addition, the Strategy provides key orientations such as: Positioning Vietnam's tourism brand; Orientation of tourism products; Orientation of international and domestic tourist markets; Orientation of promotion and advertising. At the same time, the Strategy also provides key tasks and solutions such as: Innovating and diversifying forms of tourism marketing, promoting the application of digital technology; Focusing, mobilizing and effectively using resources for tourism marketing; Promoting tourism communication activities; Improving tourism marketing capacity.

Source: https://bvhttdl.gov.vn/phe-duyet-chien-luoc-marketing-du-lich-viet-nam-den-nam-2030-20230303171026721.htm