Harassing consumers is fined 70 million, revealing sensitive information is fined up to 80 million

The Government has just issued Decree No. 24/2025 amending and supplementing many regulations on administrative sanctions for violations of consumer rights protection.

Administrative sanctions - Photo: Hanoi Market Management Department

Accordingly, Decree No. 24 increases penalties for administrative violations of consumer rights protection.

Specifically, for violations of information protection of Consumers will be fined from 20 to 30 million VND for the following acts: Collecting and using consumer information without the consumer's consent as prescribed; using consumer information inaccurately or inconsistently with the notified purpose and scope.

Providing information to a third party without consent can result in a fine of up to 40 million VND.

A fine of 30-40 million VND is applied to acts of not having measures to ensure the safety and security of consumer information when collecting, storing, using, or not having measures to prevent violations of safety and security of consumer information as prescribed.

If consumer information is transferred to a third party without the consumer's consent as prescribed, a fine of 30-40 million VND will be imposed. This is a much higher level than Decree 98 on administrative sanctions, where violations of consumer information protection are only fined from 10-20 million VND.

Decree 24 also clearly states that the fine is double the above fine in case the relevant information is personal data Consumer sensitivity. Fines are quadrupled in case the violation is committed by an organization that sets up and operates a large digital platform.

Regarding transactions on cyberspace, Decree 24 also stipulates a fine of 50-70 million VND for business entities that establish, operate, and provide digital platform services if there is a violation.

Including: using measures to prevent display or dishonestly display consumer feedback and reviews about products, goods, services, organizations and individuals doing business on digital platforms, except in cases where such feedback and reviews violate the provisions of law or are contrary to social ethics.

Harassing consumers through direct or indirect contact against the consumer's will to introduce products, goods, services, business organizations or individuals or to propose entering into contracts.

Heavy fines for violations in cyberspace

Acts that are also subject to heavy penalties include not compensating, refunding money or exchanging products, goods or services for consumers due to mistakes by business organizations or individuals; not compensating, refunding money or exchanging products, goods or services due to non-compliance with registration, notification, announcement, listing, advertisement, introduction, contract or commitment.

Swap, cheat Those who violate the law on products, goods and services when delivering or providing services to consumers; preventing consumers from checking products, goods and services; requiring consumers to purchase additional products, goods and services as a mandatory condition for entering into a contract against the consumer's will shall also be fined from 50 to 70 million VND.

This penalty also applies if a business entity establishes, operates, or provides digital platform services without prior notice or without public disclosure to consumers of sponsorship of an influencer in any form to use the image, advice, or recommendations of this person to promote trade or encourage consumers to purchase or use products, goods, or services.

Decree 24/2025 also stipulates a fine of VND 100-200 million for organizations that establish and operate intermediary digital platforms that do not authenticate the identities of organizations and individuals selling products, goods, and providing services on their intermediary digital platforms.

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