Saigontourist Group continues to strengthen connections with the European market at WTM London 2025

Saigontourist Group and Vietnam Airlines co-organized a joint booth, continuing to demonstrate the strength of the two leading aviation and tourism groups in Vietnam.

Saigon Tourist Group continues to cooperate with Vietnam Airlines to co-organize a joint booth at the World Travel Fair WTM London 2025, taking place from November 4 to 6, 2025 at the Excel International Exhibition and Convention Center in London, UK.

Attending the World Travel Mart 2025 (WTM London 2025), Saigontourist Group continues to affirm its pioneering efforts in promoting and promoting tourism, especially focusing on key international markets, notably Europe and the UK.

WTM London is the most influential event for the global travel industry, where industry leaders and experts come together to shape the agenda and drive meaningful change, shaping travel trends. WTM 2025 is expected to bring together representatives from over 180 countries, with 4,047 exhibitors and more than 46,000 attendees affirmed its stature as an indispensable event in the global tourism promotion strategy.

Mr. Truong Duc Hung - General Director of Saigontourist Group - shared about the importance of this event: "2025 is a key year to close the new development period 2021-2025 of the group, with the goal of affirming the position of the leading tourism corporation in Vietnam, as one of the famous brands in the region. Participating in the World Tourism Fair WTM London is not only an opportunity for us to promote our brand, products and services to the world, but also part of the strategy to focus on promoting the recovery of international visitors, especially European visitors with high revenue and potential. This is also an important and meaningful time to contribute to strengthening the diplomatic relations between Vietnam and the UK through cultural, culinary and tourism activities" .

At WTM London 2025, Saigontourist Group and Vietnam Airlines co-organized a joint booth. This cooperation continues to demonstrate the strength of two leading aviation - tourism groups in Vietnam. Member units of Saigontourist Group participating in the event include leading representatives in the field of accommodation and travel, including: Saigontourist Travel Services Company, Rex Saigon 5-star hotel and 5-star Majestic Saigon Hotel.

Coming to WTM London this year, Saigontourist Group focuses on introducing attractive destinations of Vietnam, along with unique tourism products and services, especially targeting the high-end market segment. Main promotional activities include: Connecting trade to promote attracting tourists from the European market, especially from the UK and neighboring countries; actively implement activities to introduce destinations, cultural, culinary and tourism activities.

At the booth of Saigontourist Group and participating units introduced product and service packages and many promotional programs, room/dining vouchers and package tour vouchers. In addition, visitors also had the opportunity to participate in interactive activities such as scanning QR codes, "liking" the Saigontourist Group fanpage to receive gifts, enjoy free drinks and traditional Vietnamese dishes.

The UK in particular and Europe in general are one of the key international tourist markets of Vietnam tourism and Saigontourist Group. In the first 9 months of 2025, Vietnam tourism witnessed spectacular growth of this high-end tourist market thanks to the visa exemption policy and extended stay. According to Mr. Truong Duc Hung, participating in the World Tourism Fair WTM London 2025 is one of the important activities in the 2025 business and marketing plan of Saigontourist Group, aiming to promote the image of Vietnamese tourism to international friends, contributing to the development of tourism in Ho Chi Minh City and the whole country.

In the fourth quarter of 2025, Saigontourist Group will continue to pioneer in participating in international promotion programs and events to promote tourism promotion activities, while responding to solutions to increase the attraction of international tourists to Ho Chi Minh City, Vietnam. Typically, Saigontourist Group will continue to coordinate with Tuoi Tre newspaper to co-organize the Vietnam Pho Festival 2025 in Singapore on October 18 and 19, 2025; participate in the ITB Asia International Tourism Fair 2025 in Singapore; tourism promotion and advertising programs in major markets such as Europe, Japan, Korea, Denmark; participate in the International Tourism Fair 2025 in Qatar...

Saigontourist Group is the leading tourism group in Vietnam, established on August 1, 1975, currently managing more than 100 hotels, resorts, restaurants, travel agencies, entertainment areas, tourism training schools , conference and exhibition areas, golf courses, cable TV...

Source: https://nld.com.vn/saigontourist-group-tiep-tuc-day-manh-ket-noi-voi-thi-truong-chau-au-tai-wtm-london-2025-196251105100626779.htm