Finance – Banking leads in implementing corporate culture

ANTD.VN - December 30, 2024 - Blue C announced the "Report on Measuring the Maturity of Corporate Culture Implementation 2024 and Trends 2025". The report was conducted based on a survey of 206 Vietnamese enterprises in 13 industries.

Finance - Banking leads the corporate culture rankings

According to the report, in 2024, the majority of businesses participating in the survey (46.12%) have a maturity level of level 3 - Design Level. At this level, businesses have shaped the core foundation (Vision, Mission, Core Values) and started to build action plans to turn the principles, beliefs, and values ​​that the business believes in into reality.

However, the gap between plans and specific actions to apply corporate culture (CLC) to organizational processes and transform awareness into practical actions is still quite large. Of the 46.12% of enterprises that have established behavioral standards, only 11.16% of enterprises practice behavioral standards in daily work.

Lack of human resources and lack of effective implementation methods and skills continue to be the two biggest difficulties in building corporate culture.

The report also points out bright spots in implementing corporate culture.

Firstly, enterprises with cultural maturity levels at levels 1 and 2 have decreased significantly (down 7.03%), gradually moving to level 3 (up 12.79%). This shows that enterprises are increasingly interested in organizational culture, most clearly demonstrated in leaders' awareness of the importance of corporate culture and the shaping of corporate culture foundations.

In addition, investment in VHDN training also increased compared to 2023.

Next is the impressive result of the Finance - Banking - Insurance industry group in terms of maturity in implementing corporate culture. Enterprises in this group continue to lead the rankings with an average score of 51.65 points, equivalent to level 4 (Management level). In which, leadership awareness of corporate culture, budget investment level and the level of cultural elements expressed in physical space are the 3 most clearly demonstrated criteria, all above level 4 points.

Increasing by 2.27 points compared to 2023, the Finance - Banking - Insurance industry creates a big gap compared to other businesses. Specifically, although at the same level 4, this industry group is nearly 2 points higher than the Tourism - Hotel industry group, 9.06 points higher than the Service industry group, and 10 - 15 points higher than the remaining industry groups.

Ranking of corporate culture implementation of 11 industry groups

The increase in investment budget for culture is also a positive sign. 26.21% of surveyed enterprises said that they have enough, even abundant budget to implement corporate culture activities in many diverse forms (an increase of 5.18% compared to 2023). Up to 44.94% of enterprises said that they expected the budget for corporate culture to increase in 2025.

Five corporate culture trends in 2025

Based on research results, a survey of 206 businesses conducted in November 2024; nearly 100 conversations and interviews with leaders, cultural managers and corporate culture specialists at corporations, general companies and companies in Vietnam, Blue C has proposed and analyzed 05 prominent corporate culture trends in 2025.

Mr. Le Quang Vu, CEO Blue C

First is supporting employees to adapt to change during the transition period: PwC's survey (June 2024) in Asia - Pacific shows that 68% of employees experience many changes in their work, 48% have to learn new technology and face increased workload. In this context, supporting employees to adapt to change will be a top priority for Vietnamese businesses in 2025, contributing to maintaining performance and sustainability.

Second, culture is becoming an important factor driving digital transformation and is receiving increasing attention: Blue C's survey shows that more than 1 in 3 businesses will set digital culture as a priority goal in 2025.

Third, increase training on using AI at work: Although leaders have invested heavily in AI, Gallup's survey shows that nearly 70% of employees still do not use AI, and the number of people who feel comfortable with this technology has decreased by 6% from 2023 to 2024. This shows that AI adoption is not clearly oriented and lacks support from businesses. To optimize AI, businesses need specific training plans and job solutions for redundant personnel due to automation.

Fourth, rebuilding culture and maintaining work motivation during and after streamlining the apparatus: The Government 's policy of streamlining the payroll is both a challenge and an opportunity for private enterprises to attract highly qualified personnel, but it is necessary to focus on cultural integration for new personnel.

Fifth, focus on care in the workplace: The challenge in 2025 is to close the gap between the benefits your company provides and the actual needs of your employees. Putting care at the heart of your culture strategy increases employee growth by 378% and reduces it by 80% when it is not cared for (OC Tanner). Well-supported employees are less likely to burn out, 12 times more likely to be engaged, and 7 times more likely to perform well, which is a huge benefit for your business.

Source: https://www.anninhthudo.vn/tai-chinh-ngan-hang-dan-dau-ve-thuc-thi-van-hoa-doanh-nghiep-post599885.antd