Agreeing with the viewpoint of increasing advertising space on newspapers and magazines to help press agencies increase revenue and better implement the financial autonomy mechanism, but to protect the interests of readers, the National Assembly's Committee on Culture andEducation proposed to study and adjust in the direction of specific regulations on the ratio of advertising space and position for each type of newspaper and magazine publication.
Morning of November 8, continue the program At the 8th session, chaired by Vice Chairwoman of the National Assembly Nguyen Thi Thanh, the National Assembly listened to the Presentation and Verification Report on the draft Law amending and supplementing a number of articles of the Law on Advertising.
Perfecting regulations on management of advertising activities in newspapers and online environment
Presenting the Report, Minister of Culture, Sports and Tourism Nguyen Van Hung said that regarding regulations on management of activities advertisement In the press, online environment and cross-border advertising services, the draft Law amends 3 articles and adds 1 clause.
Specifically, regarding advertising in print newspapers, the draft amendment stipulates that the advertising area in print newspapers must not exceed 30% of the total area of a newspaper publication or 40% of the total area of a magazine publication, except for newspapers and magazines specializing in advertising, and must have signs to distinguish advertising from other content.
Regarding advertising in newspapers and television, increase advertising time on paid television channels; in feature film programs; display advertising products with official information content in the form of running text or a series of moving images.
Regarding online advertising, the draft stipulates requirements for online advertising activities; responsibilities of advertisers, advertising service providers, and advertising publishers domestically and internationally; and online advertising activities provided by foreign organizations and individuals across borders into Vietnam.
Along with that is the responsibility to notify contact information; technical solutions to control and remove illegal advertising products on the service providing system; periodic reporting regime of online advertising service providers.
The draft also stipulates the process of preventing and removing illegal online advertisements: responsibility for detecting and identifying illegal advertisements; organizations and individuals providing advertising services must handle illegal advertisements upon request.
Specific regulations on advertising area ratio and position for each type of newspaper and magazine publication
Reporting on the review of the above content, Chairman of the Committee for Culture and Education Nguyen Dac Vinh said that there are 3 types of opinions regarding advertising in printed newspapers. The first type of opinion: Agrees with the Drafting Committee to adjust the advertising area on newspapers and magazines.
The second type of opinion: Suggest keeping the current regulations because increasing the area to nearly half of the total area is too large for a press publication, not really reasonable and suitable for the function of our country's press as well as ensuring the rights of readers.
Third type of opinion: Research the option of removing the regulation on advertising area ratio in traditional newspapers and magazines and let press agencies decide on advertising area according to readers' needs and market regulation.
The Committee on Culture and Education agrees with the view of increasing advertising space on newspapers and magazines to help press agencies increase revenue and better implement the financial autonomy mechanism. However, to protect the interests of readers, it is recommended that the drafting agency study and adjust in the direction of specific regulations on the ratio of advertising space and position for each type of newspaper and magazine publication.
Regarding advertising on newspapers and television, there are two types of opinions regarding advertising duration on pay TV channels. The first type of opinion: Proposing to evaluate the policy impact to clarify the basis to increase the persuasiveness of the amendment to increase advertising duration on pay TV channels from 5% to 10%.
Second opinion: Propose to maintain the current regulation on advertising time on pay TV channels at 5% because in reality viewers have to pay for watching pay TV. The majority of members of the Culture and Education Committee agree with the first opinion.
Regarding advertising on feature films, the Committee members basically agreed with the amendment and supplement in the direction of increasing the advertising duration. However, they suggested continuing to review and ensure the number of advertising breaks in feature film programs is reasonable to protect the interests of the audience. At the same time, clarify the basis to increase the persuasiveness of amending this regulation.
Agreeing with the addition of specific regulations on online advertising, the review agency requested that the addition of regulations on online advertising needs to be compared and reviewed with specialized laws, ensuring the consistency of the legal system, ensuring coverage of all subjects of online advertising activities.
In addition, the Committee for Culture and Education also agreed to amend the waiting time to turn off or on online advertisements to suit the reality and development trends of advertising in the world, but said that the adjustment of 4 times, from 1.5 seconds to 6 seconds, needs to be assessed for impact and explained carefully to ensure objectivity and persuasion.
Source: https://baolangson.vn/tan-thanh-de-xuat-tang-dien-tich-quang-cao-tren-an-pham-bao-tap-chi-5027828.html
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