Tay Ninh: Promoting trade promotion of OCOP products and agricultural specialties

On October 24, the Department of Industry and Trade of Tay Ninh organized a trade promotion program for OCOP products and Tay Ninh agricultural specialties on the TikTok Shop platform, attracting the participation of many businesses, production facilities and online consumers.

KOL Ta Cong Bang sells the province's OCOP products online on TikTok Shop

The event had the participation of 21 typical enterprises and production facilities in the province, bringing many typical products that meet OCOP standards such as rice paper, shrimp salt, Chinese sausage, bird's nest, soursop tea, etc. In addition, the program also had the participation of KOLs, content creators on the TikTok platform, participating in online sales (livestream) to promote and boost product consumption.

Business household Do Ly Truong Tho (Duc Hue commune), a unit participating in the program, shared: “Participating in online sales with KOLs on TikTok Shop helps businesses enhance their brand image, reach young customers and expand their consumer market. This is an opportunity for us to learn and innovate ways of doing business suitable for the digital age.”

Businesses join in selling with KOLs

This activity is considered a new step in the trade promotion work of the Tay Ninh Industry and Trade Department, helping local businesses reach consumers in the digital environment, expand the consumer market and increase sales through e-commerce. At the same time, the program also contributes to improving digital business skills for businesses, supporting the implementation of digital transformation goals and developing modern trade in the locality./.

  Que Quyen - Duc Canh

Source: https://baolongan.vn/tay-ninh-day-manh-xuc-tien-thuong-mai-san-pham-ocop-dac-san-nong-san-a205167.html