Hanoi develops craft villages associated with building OCOP product brands

With 1,350 craft villages and villages with crafts, Hanoi possesses a "gold mine" to develop OCOP products, promote economic growth, and contribute to preserving and promoting the cultural values ​​of traditional crafts.

On October 24, Kinh te & Do thi Newspaper coordinated with the Steering Committee of the Campaign "Vietnamese people prioritize using Vietnamese goods" of Hanoi city, Tay Ho Ward People's Committee, to organize a discussion on "Developing Hanoi craft villages associated with building OCOP product brands".

Attending the discussion were leaders of departments, branches, associations, enterprises, artisans of craft villages and a large number of consumers in the capital. Notably, within the framework of the discussion, 13 booths displaying typical OCOP products of Hanoi introduced unique products, contributing to promoting the image of Vietnamese products closer to the public.

At the seminar, Deputy Director of the Hanoi Department of Agriculture and Environment Nguyen Dinh Hoa said that the "One Commune One Product - OCOP" program has become a "lever" to help localities standardize production processes, improve quality, packaging, traceability, expand markets, and at the same time create more motivation to develop the rural economy in a sustainable direction.

According to statistics from the Hanoi Department of Agriculture and Environment, the city has more than 3,400 OCOP products, leading the country in quantity and quality, including 6 5-star products, 22 potential 5-star products, more than 1,500 4-star products and more than 1,700 3-star products. About 25% of them are products of craft villages, demonstrating the important role of this area in the OCOP program.

OCOP products of craft villages are increasingly affirming their position thanks to a strict evaluation process of quality, design, and product story, contributing to improving brand value and income for people.

Mr. Pham Anh Tuan, Vice Chairman of the Vietnam Fatherland Front Committee of Hanoi City.

Mr. Pham Anh Tuan - Vice Chairman of the Vietnam Fatherland Front Committee of Hanoi city said, facing the new requirements of the industrialization, modernization and digital transformation process, Hanoi city determined that developing craft villages associated with building OCOP product brands is not only an economic task, but also a profound cultural and social mission.

Each OCOP product is not simply a commodity, but the crystallization of intelligence, craftsmen's hands and Vietnamese souls, a bridge to spread the quintessence of the Capital - the pride of Vietnamese goods.

Associate Professor, Dr. Nguyen Thanh Loi - Editor-in-Chief of Economic & Urban Newspaper commented that, in response to new development requirements, developing Hanoi craft villages associated with building OCOP product brands is not only an inevitable direction, but also an important strategy to enhance the value of Vietnamese goods, contributing to affirming the position of the capital's products in the domestic and international markets.

Associate Professor, Dr. Nguyen Thanh Loi, Editor-in-Chief of Economic & Urban Newspaper.

The seminar "Developing Hanoi craft villages associated with building OCOP product brands" is expected to contribute to spreading the spirit of the Campaign "Vietnamese people prioritize using Vietnamese products", arousing national pride, building trust and love of consumers for Vietnamese products.

Source: https://hanoimoi.vn/ha-noi-phat-trien-lang-nghe-gan-voi-xay-dung-thuong-hieu-san-pham-ocop-720761.html