Real estate market at the end of 2025: Land prices increase sharply from 2026, where is the cash flow heading?

What scenario for the year-end market?

The last months of 2025 are being assessed by experts as a period of “cautious acceleration” of the real estate market. Many signs of recovery have appeared more clearly as new supply increased slightly, transactions gradually improved and buyer psychology shifted from waiting to looking for opportunities.

However, the price level still maintains a slight upward trend, reflecting the imbalance between supply and demand and the pressure on input costs of businesses. This makes the market in the fourth quarter and early 2026 more clearly differentiated - only areas with good infrastructure, clear legal status and high actual demand will record sustainable growth.

The real estate market at the end of 2025 will have more positive changes when "supply increases, prices increase". Source: Vneconomy.vn Newspaper

Ms. Trinh Thi Kim Lien, Director of Product Business Development - Dat Xanh Services Economic - Financial - Real Estate Research Institute (DXS-FERI) forecasts that the real estate market at the end of 2025 will have more positive changes, with new supply significantly improved compared to the third quarter.

Entering the fourth quarter, Ms. Lien forecasts that the market will see three prominent trends: increasing selling prices, increasing demand, and increasing rental prices. This is an indication of a shift in mentality from “observing” to “participating”, and at the same time shows that real demand is returning. In addition, investment capital continues to shift from North to South, concentrated in large cities and areas benefiting from infrastructure. In particular, the apartment and housing segment is considered the main driving force of the market.

Real estate with real value that both preserves value and can be operated profitably is the main direction of medium and long-term investors.

Investors are no longer chasing after “waves” or rumors, but are gradually shifting to a slow and steady strategy. Unlike the feverish period of 2021-2022, investors are now more cautious, prioritizing products with complete legal documents and connecting infrastructure - where value can be preserved and profits can be easily exploited.

Investors turn to the "play it safe" trend

The year-end market enters a period of strong screening: money flows no longer follow “short waves” but move towards real values. After a long period of stagnation, investors have become more alert, no longer “hunting for hot goods”, but “choosing quality goods”. Smart capital flows move to areas with synchronous infrastructure, transparent legal status and real exploitation capabilities.

According to statistics from the Vietnam Association of Realtors (VARS), the number of searches for land and townhouses in the fourth quarter of 2025 increased by more than 40% compared to the same period last year, mainly concentrated in urban areas with synchronous infrastructure and practical exploitation capabilities such as Bac Ninh, Quang Ninh, Nghe An or Dong Nai, Long An ... currently leading the number of interests.

Capital flows are shifting to new lands not only to hunt for cheap prices but also to diversify investment portfolios, optimize real exploitation value and capital efficiency.

If the market previously witnessed many “speed races”, now real estate investment has become a competition of endurance. From “surfing” to “anchoring value”, investors are more interested in the ability to maintain cash flow, the stability of real demand and the capacity of investors. The “bright product baskets” are no longer located in areas of noisy information, but in areas of synchronous infrastructure development - where value is formed from reality, not from expectations.

Experts assess that the market transaction volume will be active at the end of the year when the demand for buying houses at the end of the year is still high, many customers and investors want to own a house before Tet. Secondly, the cash flow at the end of the year is often abundant thanks to savings from the beginning of the year and bonuses. In particular, many investors working far away from home want to return home for Tet and settle down.

Standard legal status and ready infrastructure like Xo Viet Green City are the answers for investors who want to anticipate the growth rate of 2026.

This is also a good time for professional investors or real home buyers to consider calculating a reasonable down payment. In particular, Xo Viet Green City - a coastal real estate with a long-term vision, strategic location, and transparent legal status is a "safe shield" for smart money, especially in the context that many experts predict that land prices will increase sharply from 2026.

With a stable macroeconomic foundation, clear policies and gradually recovering confidence, 2026 will be the year to start a new growth cycle – where those who are steadfast and choose the right “value coordinates” will be the winners.

Source: https://baonghean.vn/thi-truong-bat-dong-san-cuoi-nam-2025-gia-dat-tang-manh-tu-2026-dong-tien-dang-huong-ve-khu-vuc-nao-10311240.html