Real estate market welcomes new opportunities, what will the future of coastal real estate be like?

With streamlined legal procedures, improved supply, abundant credit, and very low interest rates, the Vietnamese real estate market has rarely seen such a convergence of strong supporting factors. Therefore, it's no surprise that from the end of 2024, the market is seen as having entered a new growth cycle, opening up attractive investment opportunities. Among these, beachfront real estate is a segment receiving particular attention.

New opportunities for the real estate market.

In 2024, the real estate market made an impressive comeback in all aspects: supply, transactions, and prices. According to statistics from the Vietnam Association of Real Estate Brokers (VARS), in 2024, the entire market recorded 81,000 products offered for sale, an increase of 40%; the number of new products offered for sale alone was over 65,000, a threefold increase compared to the previous year. Liquidity boomed with over 47,000 successful transactions, a threefold increase compared to 2023, and an absorption rate of up to 72%.

Data on new housing supply and apartment supply by segment for each quarter of 2024 (Source: VARS).

Notably, the real estate market intensified towards the end of 2024. In the fourth quarter of 2024 alone, the market recorded 28,000 new properties offered for sale and 20,000 successful transactions, a fourfold increase compared to the same period the previous year. These are all records since 2022. Therefore, experts unanimously agree that the market has not only recovered but has officially entered a new growth cycle. This view is further reinforced by the start of 2025, when the market continues to receive a "flood" of news about new construction and sales launches across the country. According to VARS, the supply of new properties offered for sale in the first quarter of 2025 reached 14,500 units, a threefold increase compared to the same period the previous year, while transactions doubled to over 12,000 units.

The rapid resurgence of the real estate market is driven by a stable macroeconomic foundation, strong growth in 2024 (reaching 7.09%), and a projected 8% increase in 2025. Furthermore, thanks to the improvement of land laws, with the three laws on land, housing, and real estate business coming into effect in August 2024, the supply has been released in a very strong manner. A vibrant atmosphere permeates the market, removing defensive sentiment and activating the "investing" mode among investors.

Under the influence of expansionary monetary policy, credit growth is targeted at 16%, and interest rates are maintained at very low levels in the medium to long term. Leveraging financial resources has become easier than ever, further encouraging investors to trade boldly. On the other hand, low interest rates also create a shift in capital flows, from savings accounts to real estate – which is considered safer and more profitable, especially during this period of significant change.

With all the strong supporting factors converging, the market has witnessed a series of liquidity records in many projects recently, with all available units being sold out in a short period of time. Notably, this situation is not only occurring in major cities like Hanoi and Ho Chi Minh City but also in provinces and localities. This is due to the migration of investment capital to the provinces.

Cam Ranh City, Khanh Hoa province, is currently attracting real estate investors.

In reality, in major cities, prices have been pushed up to very high levels, resulting in large investment costs, reduced potential for price breakthroughs, and consequently narrowed profit margins. Meanwhile, in provinces, especially those with dynamic economies, developed infrastructure, booming tourism, and abundant supply, prices remain attractive and have the potential for future breakthroughs, making them particularly appealing to investors.

The new appeal of beachfront real estate.

In many localities, coastal real estate is a prime destination for investment capital. This is because, starting in 2024, the tourism industry is experiencing rapid growth, regaining its pre-pandemic peak.

According to the Ministry of Culture, Sports and Tourism, in 2024, the number of domestic tourists exceeded 110 million, while the number of international tourists reached 17.5 million, almost equivalent to the peak year before the pandemic (18 million in 2019). Consequently, the occupancy rate of beachfront tourism and resort real estate products increased significantly, providing a steady stream of income and substantial profits for owners, thereby enhancing the value of beachfront properties.

Bai Dai Beach is one of the 10 most beautiful beaches on the planet, attracting international tourists.

According to VARS, in 2024, the entire tourism and resort real estate market saw over 2,500 transactions, with an absorption rate of over 50% on new supply. In the first quarter of 2025, the absorption rate continued to maintain at 51%, reflecting an impressive return of purchasing power. Mr. Mauro Gasparotti, Director of Savills Hotels, assessed: “The Vietnamese resort industry is recovering strongly, with most destinations recording improvements in demand and business activity.”

By 2025, Cam Ranh International Airport will operate numerous direct flights from countries around the world, maintaining its position as the top international airport in Vietnam.

In fact, the renewed appeal of beachfront real estate is not unique to Vietnam but is a general trend in the international market, evidenced by the significant price differences between properties. According to Knight Frank, in 2024, the average price of a waterfront home in the UK was 48% higher than that of properties further offshore. Globally, the price of waterfront homes in 17 high-end real estate markets was also 49% higher on average than properties not near waterfront. Miami (USA) had the highest price difference, according to Knight Frank's ranking. A waterfront home in this city could be up to 93% more expensive than a home inland, almost double the global average.

Cam Ranh International Port is a deep-water port that can directly receive cruise and cargo ships without the need for transshipment.

It can be said that the beachfront real estate segment is regaining its appeal, and is experiencing its strongest attraction in the past five years. This is a clear indication of the beginning of a new cycle, in sync with the cycle of the real estate market in general.

Long-term ownership - a significant advantage of beachfront real estate.

The coastal real estate market is undergoing positive changes; however, after experiencing various fluctuations, investors are becoming more selective and discerning. Investors are no longer solely focused on guaranteed returns as before. Instead, the legal aspects of a project are prioritized, even considered a decisive criterion in investment selection. Therefore, coastal real estate projects with solid legal foundations and long-term ownership are attracting significant attention and are highly sought after by investors, especially those with impressive scale, modern planning, prime locations, and complete, all-in-one ecosystems.

Bai Dai Beach in Cam Ranh, formerly pristine and deserted, now boasts the first CaraWorld beach park, which is open to the public free of charge and attracts locals and tourists alike.

As an investor with nearly 10 years of experience researching coastal real estate, Ms. Mai Huong (Hanoi) said that in the past two years, her family has gradually moved from Hanoi to Cam Ranh (Khanh Hoa province) to live and plan to settle there. After researching coastal real estate projects in Cam Ranh, she highly values ​​products with solid legal foundations and long-term ownership, in addition to prioritizing the reputation of the developer. “I have invested in two beachfront townhouses in Song Town, part of CaraWorld by developer KN Cam Ranh. One is for the whole family to live in, and the other will be rented out for profit when potential arises. Solid legal foundations and long-term ownership give my family peace of mind and are also an asset for future investment for my children,” Ms. Mai Huong shared.

The investor further expressed that, within two years of living in Cam Ranh, thanks to the natural coastal ecosystem and mild climate, the health of the entire family has improved significantly. This is also one of the factors that led the family to decide to move from Hanoi to Cam Ranh for long-term settlement. With 38 all-in-one amenities that this mega-city possesses, the investor is also confident that it will meet 100% of the family's needs for housing, relaxation, and increased income when settling in Cam Ranh.

Along with long-term ownership, the Sông Town beachfront townhouses are also delivered fully furnished, so investors can move in immediately after receiving the property.

Located in Cam Ranh City, Khanh Hoa Province, CaraWorld is considered a leading beachfront real estate project. The project boasts a prime location on Bai Dai Beach – one of the 10 most beautiful beaches on the planet – adjacent to Cam Ranh International Airport and Cam Ranh International Seaport. Furthermore, with five key expressways leading to Khanh Hoa, the project is strategically positioned at the heart of all transportation routes.

From here, CaraWorld anticipates a massive influx of tourists via air, sea, and land routes, contributing to the economic and tourism development of Southern Vietnam. The influx of residents to the Bai Dai - Cam Ranh area for settlement and the development of coastal tourism contributes to elevating Cam Ranh's position in the regional economic scenario, especially in the context of the merger of Khanh Hoa and Ninh Thuan provinces, making it the locality with the longest coastline in Vietnam and possessing one of the top 10 most beautiful beaches on the planet.

Amidst a market entering a new growth cycle, beachfront real estate projects are not only a vacation destination but also a sustainable, long-term investment asset. Savvy investors will soon recognize the opportunity and seize the "golden" moment to capitalize on the new wave of the beachfront real estate market.

Source: https://baokhanhhoa.vn/kinh-te/202505/thi-truong-dia-oc-don-van-hoi-moi-tuong-lai-cua-bat-dong-san-bien-se-ra-sao-ff7676e/