Editor-in-Chief of Bac Ninh Newspaper, Radio and Television: The Agricultural, Farmer and Rural Journalism Award is a large-scale and prestigious playground.

Talking to reporters of Dan Viet electronic newspaper, Mr. Nguyen Trung Hien - Provincial Party Committee member, Editor-in-Chief of Bac Ninh Newspaper and Radio and Television said that Bac Ninh journalists are very excited to submit their works to the 3rd National Press Award on Agriculture, Farmers and Rural Areas of Vietnam - 2025. The Press Award is chaired by the Central Committee of the Vietnam Farmers' Union, organized by Nong Thon Ngay Nay/Dan Viet Newspaper in coordination with the Bank for Agriculture and Rural Development of Vietnam (Agribank).

Over the years, Bac Ninh Newspaper, Radio and Television has been one of the local press agencies that is active, creative and has made many outstanding contributions to communication work on agriculture , farmers and rural areas.

On television, radio, Bac Ninh Newspaper and Radio and Television have the following columns: "Green Bamboo", "Agriculture - Environment", "New Rural Areas".

Reporter of Dan Viet electronic newspaper had an interview with Mr. Nguyen Trung Hien - Provincial Party Committee member, Editor-in-Chief of Bac Ninh Newspaper and Radio and Television about the implementation of propaganda content of the Party and State's policies and guidelines on agricultural and rural development as well as orientations to improve propaganda effectiveness, support agricultural development, improve farmers' lives and build sustainable new rural areas.

Sir, what key activities have Bac Ninh Newspaper, Radio and Television been implementing to promptly propagate the major policies of the Party and State on agricultural, farmer and rural development, and at the same time vividly reflect the lives of farmers in the province?

- In recent years, Bac Ninh is the industrial center of the country, but the province has paid special attention to agricultural development, considering agriculture as the pillar of the economy . The province has been focusing on directing the application of science and technology in production, transforming the agricultural economic structure, building commodity production areas, high-tech agricultural models, linking production - processing - consumption of agricultural products according to the value chain, with famous agricultural products such as: Luc Ngan litchi, Yen The hill chicken, Luc Nam custard apple, orange, grapefruit... The life of rural people is changing rapidly.

Therefore, along with other tasks, Bac Ninh Newspaper, Radio and Television identified promoting agricultural, farmer and rural development, vividly reflecting farmers' lives as one of the key tasks.

This is an attractive topic, so to improve the effectiveness of propaganda, we regularly direct specialized departments to closely follow the grassroots, grasp the practical situation, promptly propose focused and key propaganda content; assign qualified, capable and experienced reporters to undertake implementation. Based on the strengths of each type of journalism, the Editorial Board promptly directs the opening of appropriate propaganda pages and columns. In which, printed and electronic newspapers open special pages and columns: "Tam Nong", "Building New Rural Areas", "Today's Rural Areas", "Farmers Should Know"; on television and radio, there are columns: "Green Bamboo", "Agriculture - Environment", "New Rural Areas"...

In particular, in addition to being published in print newspapers and broadcast on radio and television, propaganda content on "agriculture, rural areas and islands" is also presented through multimedia press products, video clips posted on electronic newspapers and digital platforms such as Youtube, Tiktok, Facebook, and Fanpage to spread information to readers.

From the diversity of approaches and rich information on various types of press and digital platforms, the Party, State and province's policies on "agriculture, forestry and fishery" have been promptly conveyed, while the production situation and farmers' lives have been vividly reflected in press products.

How do you evaluate the role of local press in helping farmers access support policies, advanced production technology and agricultural product consumption markets, especially in the context of Bac Ninh promoting high-tech agriculture and developing clean agricultural products?

This is an attractive topic, so to improve the effectiveness of propaganda, we regularly direct specialized departments to closely follow the grassroots, grasp the practical situation, promptly propose propaganda content with focus and key points; assign qualified, capable and experienced reporters to undertake implementation.

The Editorial Board of Bac Ninh Newspaper and Radio and Television commended reporters whose works won the Central Journalism Award.

Based on the strengths of each type of press, the Editorial Board promptly directed the opening of appropriate propaganda pages and columns. In particular, printed and electronic newspapers opened special pages and columns: "Agriculture", "Building new rural areas", "Today's rural areas", "Farmers should know"; on television and radio, there were columns: "Green bamboo", "Agriculture - Environment", "New rural areas"...

In particular, in addition to being published in print newspapers and broadcast on radio and television, propaganda content on "agriculture, rural areas and islands" is also presented through multimedia press products, video clips posted on electronic newspapers and digital platforms such as Youtube, Tiktok, Facebook, and Fanpage to spread information to readers.

From the diversity of approaches and rich information on various types of press and digital platforms, the Party, State and province's policies on "agriculture, forestry and fishery" have been promptly conveyed, while the production situation and farmers' lives have been vividly reflected in press products.

How do you evaluate the role of local press in helping farmers access support policies, advanced production technology and agricultural product consumption markets, especially in the context of Bac Ninh promoting high-tech agriculture and developing clean agricultural products?

Not only reflecting reality and raising issues, in the context of Bac Ninh promoting the development of high-tech agriculture and clean agricultural products, we regularly direct and organize propaganda articles on the development of high-tech agriculture, applying new technology, clean materials, sustainable farming methods; the transformation of agricultural production structure towards ecology, organic, circular; agricultural production according to the value chain...

Bac Ninh Newspaper, Radio and Television always accompany the Farmers' Association, the Agriculture and Environment sector in propagating the construction of high-tech and safe agricultural models such as Luc Ngan litchi, Luc Nam custard-apple, Yen Dung clean vegetables, and Danh mountain ginseng; models and movements of farmers competing in good production and business, actively mobilizing members...

Thereby practically enhancing the position of the agricultural sector, the role of Farmers' Associations at all levels, the contribution of "three agricultures" to socio-economic development and new rural construction, enhancing the value and competitiveness of agricultural products, creating jobs, and improving the lives of farmers.

In the long-term orientation, what key contents will Bac Ninh Newspaper, Radio and Television Station focus on to improve communication effectiveness, support agricultural development, improve farmers' lives and build sustainable new rural areas? At the same time, what plans are there to increase article lines, columns, reports or digital platforms to reflect rural reality and encourage reporters to participate in Central and local press awards?

- To improve the effectiveness of propaganda, support agricultural development, improve farmers' lives and build sustainable new rural areas, the top solution is still to constantly innovate thinking and ways of doing things. In fact, although today's ways of doing things are considered optimal and effective, they may be outdated and no longer suitable tomorrow; not to mention the trend of readers' access to information constantly changing over time. Therefore, the key task is still to closely follow the policies of the Party, the State and the province; closely follow the vibrant reality of the agricultural sector and farmers' lives to produce high-quality works that are full of life.

In fact, if journalists do not immerse themselves in the realities of life, do not appreciate and love the good, it will be difficult for them to have works that inspire readers and the public. In the field of "agriculture", only when journalists understand policies, truly accompany and work with the people, listen to them share and confide, even go down to the fields and wade through the fields with them, can they feel the boundless joy when each golden season brings a bumper harvest, "good harvest, good price" and sympathize and share the hardship of farmers when they produce products but have difficulty finding an outlet or lose everything due to natural disasters and floods. If local press is far from reality, especially in the field of agriculture, rural areas and farmers, then the propaganda task will stop at just doing it for show.

As a locality with potential and strengths in agricultural development, also closely following reality, in addition to promptly propagating issues related to the agricultural sector and farmers' lives, every year, we carry out many long-term, thematic series of works. We can mention a series of works on removing bottlenecks and knots in new rural construction; developing high-tech agriculture; developing fruit growing areas, concentrated livestock farming; then a series of investigative articles, warning about the abuse of pesticides in agricultural production, environmental pollution in craft villages, fields...

The Editorial Board of Bac Ninh Newspaper and Radio and Television regularly encourages reporters to actively propose and produce journalistic works on "agriculture, rural areas and agriculture".

Along with that is promoting the dissemination of information on digital platforms, creating many channels to bring information to readers. From implementing long-term works, in addition to increasing propaganda effectiveness, it is also the basis for selecting high-quality works to participate in central press awards, including the national press award on agriculture, farmers, and rural areas of Vietnam.

The Editorial Board of Bac Ninh Newspaper, Radio and Television regularly encourages reporters to actively propose and produce press works on "agriculture and rural areas", and at the same time has a timely incentive and reward mechanism. In particular, the People's Committee of Bac Ninh province also rewards authors and groups of authors whose works have won high prizes at the national press awards and those organized by the central ministries and branches.

How do you evaluate the significance, influence and practical impact of the National Press Award on agriculture, farmers and rural areas in Vietnam, chaired by the Central Committee of the Vietnam Farmers' Union, organized by Nong Thon Ngay Nay/Dan Viet Newspaper in coordination with the Bank for Agriculture and Rural Development of Vietnam (Agribank)?

First of all, it must be affirmed that the launching of the National Press Award on Agriculture, Farmers and Rural Areas of Vietnam is a creative and effective way; at the same time, it is a great effort of the Central Committee of the Vietnam Farmers' Association, Nong Thon Ngay Nay Newspaper/Dan Viet Electronic Newspaper, and the Bank for Agriculture and Rural Development of Vietnam (Agribank). This is also one of the large-scale and prestigious press awards of the whole country. People working in the Newspaper and Radio and Television of Bac Ninh are very excited to submit their works to the press award specializing in the field of "three agriculture" of the country.

With our passion for creativity and responsibility, we determine that each propaganda work in general, and each selected entry in particular, is a valuable source of material contributing to the Farmers' Association at all levels; state management agencies to refer to and research in the process of building and promulgating mechanisms and policies to promote agricultural and rural development, and building the Farmers' Association organization.

Each work is also the heart of local journalists in cheering, encouraging, and at the same time respecting the sweat, effort and intelligence of farmers in the fields, in the process of developing agricultural economy, enriching themselves and their homeland and country.

Thank you very much for this interesting exchange!

Bac Ninh Newspaper, Radio and Television (formerly the newspapers and radio stations of the two provinces of Bac Ninh and Bac Giang) is one of the press agencies that enthusiastically participated in the National Press Award on Agriculture, Farmers and Rural Areas of Vietnam right from the first season. Every year, Bac Ninh Newspaper, Radio and Television submits many printed, electronic, radio and television works to participate in the award and wins a number of meaningful Press Award awards.

According to Dan Viet

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