Vietnam.vn - Nền tảng quảng bá Việt Nam

Overview of Lien Viet Post Joint Stock Commercial Bank

Việt NamViệt Nam03/06/2024

I. Introduction Lien Viet Post Joint Stock Commercial Bank ( LPBank ), formerly Lien Viet Commercial Joint Stock Bank (LienVietBank), was established under the Establishment and Operation License No. 91/GP-NHNN dated March 28, 2008 of the Governor of the State Bank of Vietnam. The founding shareholders of LPBank are Him Lam Joint Stock Company, Saigon Trading Group (SATRA) and Tan Son Nhat Airport Services Company (SASCO). In 2011, with the Vietnam Post Corporation (now Vietnam Post Corporation) contributing capital to LienVietBank with the value of the Postal Savings Service Company (VPSC) and in cash, Lien Viet Bank was allowed by the Prime Minister and the Governor of the State Bank of Vietnam to change its name to Lien Viet Post Joint Stock Commercial Bank. Along with this name change, Vietnam Post Corporation officially became the largest shareholder of LPBank. Currently, with a charter capital of VND 25,576 billion and a nationwide network, LPBank is one of the largest Joint Stock Commercial Banks in Vietnam. LPBank aims to build a strong brand on the basis of promoting internal strength, transparent operations, and integrating society into business. On May 12, 2023, the State Bank of Vietnam issued Decision No. 899/QD-NHNN allowing Lien Viet Post Joint Stock Commercial Bank to change its English abbreviation to LPBank (pronounced: eo - pi - bank). On May 26, 2023, the Bank officially changed its brand identity. The bank's new brand was changed to be simple, easy to remember, and easy to read. The new logo image inherits from the old logo but is designed to be more modern and dynamic.
The new brand of Lien Viet Post Bank (LPBank) has been changed to be simple, easy to remember, easy to read. The new logo image inherits the symbol from the old logo but is designed in a modern, dynamic way. Thereby, it brings the image of a friendly bank, always ready with the mission of bringing the highest benefits to customers, shareholders, employees and the community, in accordance with the strategic goal: Bank for everyone.
II. Mission Integrate and promote local economic development, contribute to creating prosperity for the community with comprehensive, professional and effective financial services. III. Vision Become the most trusted financial partner - the number one choice of individuals, households, small and medium enterprises in rural and urban areas. IV. Core values ​​1. Integrity LPBank always considers integrity as a solid foundation for all relationships with customers. In any case, LPBank acts honestly, transparently, respectfully and correctly, protecting the legitimate rights of customers and the Bank's ethical rules. LPBank builds absolute trust with customers and partners as well as employees and the community including state management agencies. Always valuing integrity is also the way LPBank builds reputation and expands business opportunities. In the recruitment, promotion, training and self-improvement of LPBank's staff, integrity is always the most core value. 2. Responsibility LPBank is committed to always performing its operations with the highest responsibility, ensuring accuracy, safety and maximum confidentiality for customers. Our business activities not only focus on bringing profits to the Bank, but also aim at the sustainable development of the community and society, maximizing the benefits of customers, partners, staff, shareholders, the environment... on the basis of compliance with the law and professional ethics. This is the measure of LPBank's value scale, affirming LPBank's position, reputation, brand, and healthy competition in the market. 3. Solidarity All employees and leaders at all levels of LPBank are always committed to a cooperative working environment, respecting each other, caring for and sharing all successes and responsibilities. We always appreciate creative ideas, respect different opinions but all with the same goal of developing the Bank and protecting the core values ​​of integrity, openness, fairness and objectivity. 4. Creativity LPBank is committed to always being at the forefront of applying advanced technologies to the implementation of the Bank's value chain. Always innovate and create to bring maximum value, experience and personalize the Bank's services for customers. Innovation and creativity are also the foundation for increasing labor productivity, efficiency and quality of customer service. 5. Customer focus We always put customers at the center of our organizational structure, business perspective and development strategy. The Bank's products and services are designed to meet the needs and optimize benefits for customers. Sustainable relationships with customers are the Bank's greatest asset. V. Business strategy Retail - Service - Multi-purpose business. VI. Social activities During the process of formation and development, LPBank and its shareholders have consistently and continuously implemented the policy of "Integrating society into business". The implementation of this policy has brought Lien Viet Post Bank 3 major brands: The bank that builds the most schools in Vietnam, the bank that establishes and sponsors the most education promotion funds in Vietnam and the best bank for social responsibility (CSR) in Vietnam. By December 2023, LPBank and its shareholders have sponsored the construction of all or part of over 250 schools, functional buildings, libraries, conference rooms, etc. servingeducational and training purposes nationwide. LPBank has founded and sponsored 11 Education Promotion Funds, Talent Promotion Funds and major scholarship programs. Every year, the Bank continues to work with fund management boards and local authorities to organize events to honor and reward the achievements of students, teachers, etc. in the following provinces/cities: Bac Ninh, Phu Tho, Nam Dinh, Ninh Binh, Thanh Hoa, Ha Tinh, Hanoi, etc.

LPBANK


Comment (0)

No data
No data

Same tag

Same category

Ha Giang - the beauty that holds people's feet
Picturesque 'infinity' beach in Central Vietnam, popular on social networks
Follow the sun
Come to Sapa to immerse yourself in the world of roses

Same author

Heritage

Figure

Business

No videos available

News

Political System

Local

Product