Vinpearl is the company with the 'highest brand strength growth in Vietnam'

According to Brand Finance's assessment, Vinpearl rose 25 ranks, achieving the highest brand strength growth rate.

Brand Finance - the world's leading brand valuation unit, has just held a ceremony to announce the top 100 most valuable brands in Vietnam. At the event, Vinpearl was honored in the top 3 units with the largest brand strength index in Vietnam, along with two representatives in the finance and banking sector, Vietcombank and MBBank . In terms of valuation, Vinpearl is in the top 50 strongest and most valuable brands in Vietnam in 2023.

Ms. Le Thi Thu Trang - Deputy General Director of Vinpearl received the certificate at the announcement ceremony. Photo: Vinpearl

Brand strength is assessed by Brand Finance based on factors of customer experience, motivation and brand preference that positively impact consumer behavior to bring optimal business performance.

In 2023, Vinpearl said it would enhance the experience at international-class tourist complexes with high-quality services. The customer database, one of the core platforms that Vinpearl focuses on building and maximizing security with nearly two million people, including nearly 400,000 loyal user accounts.

Customers experience at Vinpearl resort complex. Photo: Vinpearl

As one of the first businesses to proactively develop the international market since Vietnam opened up, Vinpearl achieved an impressive recovery in revenue and visitor numbers in the first 7 months of 2023.

A series of international events, new entertainment trends... are organized and anticipated by the unit, contributing to elevating the destination, promoting strong national tourism development after Covid-19...

The annual WonderFest sea festival founded by VinWonders - a member of Vinpearl, brings a series of high-class entertainment tourism events and international music festivals, which are a special mark of Vietnam tourism this summer. In the coming time, WonderFest plans to continue to identify top destinations: Phu Quoc United Center, Vinpearl Nha Trang, Vinpearl Nam Hoi An... on the world tourism and music map.

8Wonder concert with Charlie Puth. Photo: Vinpearl

Held for the first time in Nha Trang, with a combination of music and a quality tourism ecosystem, WonderFest 2023 brings a festive and emotional atmosphere to all visitors, creating a new and attractive highlight throughout the 53-day festival.

In particular, the 8Wonder music festival with the participation of globally influential music star Charlie Puth and 7 VPop 'hit-makers' brought special travel, entertainment and experience, making Nha Trang a must-visit destination of the year.

Children experience at Vinpearl Safari Phu Quoc semi-wild animal conservation and care park. Photo: Vinpearl

VinWonders theme park chain nationwide is regularly upgraded and expanded with hundreds of fun activities, enhancing entertainment, discovery, culture and festival experiences.

Vinpearl Resorts & Hotels is a chain of hotels and resorts located in beautiful coastal areas of Vietnam, leading and creating new tourism trends. These are the resort centers that tourists prioritize with beautiful nature, stylish and unique themed villas and special accommodation, culinary, meeting and experience experiences.

In particular, Vinpearl promotes the development of green tourism with a series of new activities: Green tour - planting trees, exploring cuisine in the style of "from the chef's garden to the dining table", energy-saving lights-out hours, recycling classes...

Vinpearl Golf – the golf course management and operation brand continues to make its mark thanks to its professional service, international-class course system, possessing beauty in harmony with the natural landscape and creating challenges for golfers.

Besides 4 famous destinations in Phu Quoc, Nha Trang, Nam Hoi An, Hai Phong, Vinpearl Golf is the operator of Cape Wickham Golf Links (Tasmania, Australia) - the course holding the No. 1 position among golf courses introduced in Australia, creating unique golf tours nationwide and reaching out to the world.

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