The trend of shifting from 'celebrating Tet' to 'enjoying Tet'

A wide variety of candies, jams, and nuts are available for customers to choose from – Photo: NHAT XUAN

With the philosophy of "beauty from the inside out," many modern housewives are changing the way they celebrate Tet (Lunar New Year). Instead of being busy in the kitchen from morning till night, they prioritize taking care of their physical and mental health, turning Tet into a truly relaxing time.

Enjoy a relaxing Tet holiday with online shopping and pre-ordered festive meals.

Choosing to shop for Tet (Lunar New Year) online is a common mindset among many consumers today, not only because of attractive prices but also to avoid traffic jams.

Anticipating even worse traffic congestion closer to Tet (Lunar New Year), Ms. Ngoc Nhien (resident of District 3, Ho Chi Minh City) decided to do her Tet shopping online early.

Instead of struggling to go out during Tet (Lunar New Year), Ms. Nhien chose to use her lunch break to order online and invite colleagues to join her in placing orders to get free shipping and additional discounts.

"Nowadays, supermarkets have everything online, with a full range of products and offers just like buying in person, so I choose to shop online for convenience, avoiding long queues at the checkout and traffic jams," Ms. Nhien shared.

Meanwhile, Ms. Nguyen Thi Hoa (residing in District 10) said that in recent years she has gradually switched from preparing ancestral altar offerings herself to ordering them from supermarkets.

"Previously, every time I prepared a feast for ancestral worship, I had to wake up early to buy all the ingredients and rush around cooking. The feast had to be complete with all the traditional dishes like boiled chicken, braised pork with eggs, sticky rice cakes, bitter melon soup… If any dish was missing, I felt uneasy, afraid of not being fully devoted to my ancestors," said Ms. Hoa.

Now, things are much easier as Ms. Hoa orders her ancestral offerings from the supermarket, making the process simpler while still maintaining the same level of care. "For the past few years, I've been ordering offerings from Co.opmart, and every dish is fresh, delicious, and tastes just like homemade. My whole family is very satisfied," Ms. Hoa shared.

Responding to the modern Tet shopping trends of consumers, a representative of the Ho Chi Minh City Commercial Cooperative Union ( Saigon Co.op ) announced that from January 21st, the Co.opmart and Co.opXtra systems in Ho Chi Minh City will begin accepting online orders for ancestral altar offerings.

Accordingly, the traditional savory platter includes boiled chicken, braised pork with eggs, banh chung (Vietnamese rice cake), bitter melon soup, sticky rice, and pickled shallots. Meanwhile, the vegetarian platter includes dishes such as fried tofu with salt and lemongrass, vegetarian spring rolls, vegetarian rice with lotus seeds, vegetarian stir-fried vermicelli, and stir-fried fermented soybean paste with lemongrass and chili...

This year, in particular, a representative from Saigon Co.op said the supermarket has added a special ancestral offering tray with pre-prepared fresh ingredients, including whole free-range chicken, marinated pork leg, stuffed bitter melon, shredded snakehead fish, minced pork sausage, salmon fillet, etc.

Customers can purchase individual items or choose a complete package with attractive discounts of up to 20%. The meal sets will be delivered from January 22nd to January 28th, 2025 (from the day of the Kitchen God's departure to New Year's Eve), applicable in Ho Chi Minh City. The supermarket guarantees the quality and rich, authentic flavors of the Vietnamese Tet (Lunar New Year) dishes.

Alongside the ancestral altar offerings, Co.opmart is also promoting its exclusive Tet gift basket delivery service with the message "Strengthening family bonds - Bringing distant Tet closer," accepting orders and delivering directly to recipients until January 28, 2025 (29th day of the Lunar New Year).

According to supermarket statistics, in just over a month since the launch, 10 million Tet gift baskets have been supplied to the market.

Notably, over 70% of gift baskets are ordered from southern provinces and shipped to the North. Currently, Co.opmart is offering a 20% discount on all gift baskets, with special offers for high-value orders of 5 million VND or more.

Vegetables and fruits are being heavily discounted by supermarkets, up to 20% off – Photo: NHAT XUAN

Supermarkets are accelerating their promotional campaigns.

A representative from Saigon Co.op stated that from now until the Lunar New Year, the supermarket chain will intensify its diverse promotional programs to meet the shopping needs of consumers nationwide.

Accordingly, as part of the "Tet Shopping Tips" program, supermarkets are offering discounts on popular Tet consumer products, with prices starting from just 7,000 VND.

Discounted items include soft drinks, alcoholic beverages, sausages, mandu, cheese sticks, peas, frozen potatoes, butter cookies, cashews, and many other household products, subject to purchase terms and conditions…

For household products, supermarket chains are offering discounts of 35-50% on Tet gifts such as glass/plastic candy/jam boxes, glass plates and bowls, flower vases, tea sets, porcelain dinnerware sets, and gift items like plush snakes symbolizing good fortune and prosperity in the "Beautifying Tet - Abundant Fortune and Prosperity" program.

Cleaning products are also discounted by 16-38%, helping consumers prepare a tidy space for Tet. Fresh agricultural products such as Vinh Chau shallots, Hai Duong garlic, CPV chicken wings, and San Ha chicken thighs are priced at a flat rate of 25,000 VND or 46,800 VND.

The "Authentic Tet Flavors - Great Prices" program introduces a range of products such as snacks, coconut jam, oolong tea, wine, and various types of beer at discounted prices from 11,000 to 550,000 VND.

To meet consumers' Tet holiday shopping needs, supermarkets are also offering significant discounts of up to 20% on fresh and pre-processed food items, from basa fish and ground crab to fresh vegetables and fruits.

Essential consumer goods such as Hao Hao instant noodles, Safoco vermicelli, Cosy biscuits, Nescafe coffee, and imported fruits like American red apples and Korean pears are also discounted by 15-20%, with prices ranging from only 14,800 to 124,000 VND.

Tet fashion items such as ao dai (traditional Vietnamese dress), women's dresses, matching sets, and men's and women's clothing are discounted by up to 40% or offered with buy-one-get-one-free promotions, with prices ranging from only 49,000 to 399,000 VND per item.

Especially from now until January 19th, customers can bring their old Lock&Lock plastic and household products to Co.opmart supermarkets on Ly Thuong Kiet, Hanoi Highway, and Huynh Tan Phat to exchange them for new products. In addition, customers will receive discount vouchers of up to 50% from Lock&Lock, helping them save on shopping expenses during the year-end season.

A guide to conveniently ordering ancestral altar offerings online.

Customers can place orders through the following three methods:

1. Place your order online via the website.

Visit https://cooponline.vn/preoder-mam-co-gia-tien/ to view a variety of banquet meal options and choose the service package that suits you. The website provides detailed information about each dish and its price, making the ordering process convenient.

2. Place your order via hotline.

Simply call the hotline 1900555568, and our team of consultants will assist you in selecting and ordering ancestral altar offerings according to your requirements.

3. Order directly at the supermarket.

Customers can also visit Saigon Co.op supermarkets directly to place orders. There, staff will provide detailed advice and assist customers in customizing their feast according to regional customs or personal preferences.

Saigon Co.op opens 3 Co.op Food stores.

To meet the increased shopping demand during the Lunar New Year of 2025, Saigon Co.op officially opened three new Co.op Food stores on January 14, 2025, bringing the total number of Co.op Food outlets nationwide to nearly 600.

The new locations include: Co.op Food Lo Lu (Thu Duc City), Co.op Food Pham Van Chi (District 6), and Co.op Food Di An (Binh Duong).

Source: https://tuoitre.vn/xu-huong-dich-chuyen-an-tet-sang-tan-huong-tet-2025011707482233.htm