Promoting Vietnamese tourism in Milan (Italy)

NDO - The Vietnam National Administration of Tourism has introduced special tourism product groups, specifically designed to suit the needs and interests of Italian tourists.

On the evening of May 6 (local time), the Vietnam National Administration of Tourism organized a program to introduce Vietnamese tourism in Milan, Italy.

At the program, Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh affirmed that the event is a testament to the active cooperation and continuous efforts of both sides in deepening the comprehensive partnership between the two countries. In particular, tourism is one of the fields with great potential, deeply humanistic, a direct bridge between the people of the two countries, helping to enhance understanding, empathy and attachment.

Since 2015, Vietnam has applied a visa exemption policy for Italian citizens, and from August 2023, the temporary stay period has been increased to 45 days. These are strong moves to encourage tourist exchanges between the two countries.

The Vietnam National Administration of Tourism highly values ​​the Italian market not only for its quantitative potential but also for the quality of its visitors. Italian tourists are world- famous for their refined aesthetic taste, deep understanding of culture, art and history; for their passion for discovering original values ​​and sophistication in experiences. This is a group of visitors with high spending levels, prioritizing sustainable development, respecting local identity and favoring personalized, emotional journeys.

Vietnam tourism promotion program in Milan. (Photo: National Tourism Administration)

At the program, Vietnam introduced special tourism products, designed specifically to suit the needs and interests of Italian tourists. Heritage-cultural tourism includes historical experiences in Hanoi, Hue, Hoi An, Ninh Binh; exploring traditional craft villages, folk festivals, and the quintessence of national art.

Community and eco-tourism, exchange with ethnic minorities in Sa Pa, Ha Giang; explore the river region of Can Tho and the Mekong Delta; experience sustainable rural tourism in the central region.

Culinary and art of living tourism, participating in cooking classes, unique street food journeys in Hanoi, Ho Chi Minh City; experiencing coffee culture, enjoying traditional dishes such as pho, banh mi, bun cha...

Beach-golf-yacht resort tourism at pristine beaches such as Phu Quoc, Nha Trang, Da Nang, Quy Nhon; combining golf activities and luxury yachts.

Indochina Linked Tourism connects Vietnam-Laos-Cambodia, exploring the depth of regional culture.

At the program, delegates, guests, businesses and Italian partners enjoyed unique traditional cultural and artistic performances, enjoyed the "Ngoc Phuong Dong" ao dai performance by designer Vu Viet Ha, watched a clip introducing Vietnamese tourism and the National Tourism Year - Hue 2025...

According to the Vietnam National Administration of Tourism, in recent years, the Vietnamese tourism industry has proactively promoted the Italian market through specific and practical activities. Thanks to that, the number of Italian visitors to Vietnam has grown impressively. In 2024, nearly 89,000 Italian visitors came to Vietnam, an increase of 56% compared to 2023. In the first 3 months of 2025 alone, Vietnam welcomed nearly 32,000 Italian visitors, an increase of 29% over the same period last year.

From July 1, 2025, Vietnam Airlines will officially launch a direct flight from Hanoi to Milan. This is an important step, opening up favorable opportunities for direct connection between two cultures and two potential tourism markets. This route not only helps shorten the geographical distance and save travel time, but also creates ideal conditions for businesses on both sides to enhance cooperation and exchange of two-way tourists.

Source: https://nhandan.vn/xuc-tien-quang-ba-du-lich-viet-nam-tai-milan-italia-post877920.html