No longer simply a personal experience, Vietnamese tourists are taking advantage of their travel choices to contribute to capacity building and create conditions for local communities to develop sustainable tourism .
Choose tourism trends to develop the community
The 32,000 travelers from 34 countries surveyed by Booking.com show a clear shift in sustainability awareness. For the first time, more than two-thirds of Vietnamese travelers (69%) surveyed said they are aware of the impact of tourism on communities and the environment. Notably, 83% expressed a desire to leave the destinations they have visited better after each trip.
The findings are part of Booking.com’s 10th annual Travel and Sustainability Report, which provides deeper insights into consumer attitudes and intentions regarding the social and ecological impacts of travel.
Not only stopping at understanding travel habits, the report also asked respondents about their feelings when tourists come to their place of residence, thereby clarifying both the benefits and challenges that tourism brings, viewed from two sides: tourists and local residents.
The results show that although 77% of Vietnamese tourists feel that tourism generally has a positive impact on the places they live, adjustments are still needed so that destinations can develop at a moderate pace, so that they can continue to be loved and experienced by people in the long term.
Despite acknowledging the existence of challenges such as traffic congestion and littering, Vietnamese tourists still support community investment, such as improving infrastructure and preserving ecosystems, rather than limiting the number of tourists. This reflects the survey respondents’ overall desire for travel experiences that respect culture and benefit local communities.
In terms of tourist behaviour in their home country, although there is still room for improvement, more than half of Vietnamese tourists (69%) still feel positively that the tourists they meet in their home country are respectful of local culture and traditions (66%) and actively support local businesses (57%).
85% of respondents seek authentic experiences that represent local culture, and 79% want their spending to go back into supporting the local community.
Conscious habits
Looking back on more than a decade of researching sustainable travel trends, Booking.com Country Manager for Vietnam, Mr. Varun Grover, noted a clear shift in the awareness, preferences and priorities of global travelers. Accordingly, travelers’ concerns have now gone beyond environmental impact and expanded to meaningful contributions to local communities and ecosystems at destinations.
This year, sustainable travel continued to be important to the majority of Vietnamese travelers (96%). In addition, 99% said they wanted to make more sustainable travel choices and they considered themselves to have done so to some extent.
Travellers are also taking greater consideration of how to minimise their impact in the places they visit, such as seeking advice on travelling at other times of the year (44%), or choosing alternative destinations to popular landmarks to avoid overcrowding (46%).
“In Vietnam, we are seeing a growing awareness among tourists, not just about their personal experiences but also about the impact their travel has on the local community. With nearly 83% of Vietnamese tourists wanting their destinations to be better after they leave, the tourism industry has a great opportunity to make this a reality through investment in infrastructure, information and guidance, and continuous innovation in products and services,” said Mr. Varun Grover./.
Source: https://baolaocai.vn/99-du-khach-viet-uu-tien-trai-nghiem-huong-den-cong-dong-va-tinh-ben-vung-post402899.html
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