VietinBank Insurance launches new website: Enhancing customer experience

(Dan Tri) - As part of a comprehensive digital transformation strategy, aiming to bring a more convenient experience to users, VietinBank Insurance (VBI) has just launched the latest improved version of the website myvbi.vn.

Convenient and personalized experience

One of the common difficulties customers encounter in the process of researching and looking up information is the large and scattered amount of information, making it difficult for customers to identify products that suit their needs.

Based on the “user-centric” approach, VBI’s new website is designed to provide the information customers want at each step of the customer journey: identifying needs, finding information, registering to buy, claiming compensation and renewing. This not only simplifies the purchasing process but also helps to provide a personalized experience - each customer with different needs will have a different journey to explore the website.

At the step of finding product information, VBI's new website allows users to access full and detailed information from benefits, exclusions, insurance premiums... All are clearly displayed to help customers have enough information to decide.

The product suggestion feature acts as a virtual consultant, helping customers easily choose the right product package according to their needs.

New interface of website myvbi.vn (Photo: VBI).

Dynamic and modern insurance brand mark

Not only improving the content, the design and interface of the new website are also researched and adjusted by VietinBank Insurance to suit the minimalist, modern trend and the youthful, dynamic image of the brand. From arranging the layout according to visual information blocks; vivid illustrations; consistent buttons and instructions to contrasting color elements, design content hierarchy... all are carefully calibrated to become friendly and easy to follow for customers.

In order to help customers easily access and use services on the website anytime, anywhere, the new upgraded version of VBI's website is designed to be optimized for many types of electronic devices from phones, laptops, tablets...

In addition, with the strength of modern technology platform, the new website can integrate and connect with other online platforms to provide more convenient features for customers such as insurance payment, contract information lookup, compensation process...

According to a representative of VietinBank Insurance, the launch of the new website myvbi.vn is part of a comprehensive digital transformation strategy, aiming to enhance customer experience and realize the mission of becoming a solid support for families and businesses against all brand risks.

In the digital age, a website is not only a place to provide information but also a gateway connecting brands with customers. Innovating and upgrading the company's information page is one of many activities that VietinBank Insurance - VBI is striving to carry out to make insurance more accessible and trustworthy for all customers.

Customers can experience the new utilities of VietinBank Insurance website at the link myvbi.vn.

Source: https://dantri.com.vn/kinh-doanh/bao-hiem-vietinbank-ra-mat-website-moi-nang-tam-trai-nghiem-khach-hang-20250821165234010.htm