
The program aims to celebrate the 8th anniversary of the Central Vietnamese art of Bài Chòi being recognized by UNESCO as an Intangible Cultural Heritage of Humanity, as a thank you from Hoi An to tourists and the community who have loved the ancient town of Hoi An and the folk art of Bài Chòi in Hoi An.
This is an opportunity to look back on the journey of practicing, preserving and promoting local heritage; contributing to evoking appreciation for long-standing cultural values; and continuing to nurture the enduring vitality of a unique folk art form in Hoi An - a global creative heritage city.

In order to preserve the long-term and create a solid foundation for the future of the folk art form of Bài Chòi, for many years, Hoi An has focused on organizing the teaching of Bài Chòi in schools.
From 2004 to present, the former Hoi An Center for Culture, Sports, Radio and Television (now Hoi An Center for Preserving World Cultural Heritage) has coordinated with the education sector to teach folk songs and bai choi in schools; opened nightly folk song and bai choi singing classes at the "Night Street" activity in the old town for students who love this subject to participate.

Bài chòi artists will come directly to primary and secondary schools to instruct students on basic skills such as: Introduction to the origin, playing method and cultural significance of this type of performance; how to beat the clapper, keep the rhythm, how to chant and pronounce words in the correct Bài chòi style...
From there, students not only naturally acquire heritage knowledge, but are also inspired to love and be proud of their homeland's folk art.

Along with that, Hoi An also organizes training classes for young people who are passionate about Bai Choi, providing intensive training to train a team of successors, continuing and maintaining Bai Choi as a "living heritage" in the heart of the world heritage of Hoi An Ancient Town.

These activities, in addition to the purpose of preservation, also contribute to promoting the art of Bai Choi to become a typical cultural tourism product of Hoi An tourism.
The free folk singing classes in the old quarter are now also a stop for many tourists visiting the night market to listen to the artists and children learn to sing and perform together. The audience, the students, the teachers and the students are all engrossed in the singing of the folk songs, xang xe, xuan nu, ho Quang, ho khoan, and immerse themselves in the traditional music space.

Continuing the cultural tradition of Hoi An people, since the 1990s, Hoi An has implemented many solutions to restore local cultural identity, focusing on cultural and artistic activities, especially the mass cultural movement. Organizations, education sectors and communes and wards also regularly organize competitions, festivals specializing in folk songs - bai choi, and bai choi singing competitions.

In each competition and performance program, Hoi An always encourages folk songs and thanks to that, folk songs of Bai Choi appear more and more, Bai Choi gradually becomes a habit of performing and enjoying. Up to now, every night in the old town, the folk game of singing Bai Choi has become a unique cultural and tourist product in Hoi An ancient town.

It can be said that the art of Bài Chòi in Hội An is both a heritage and a spiritual product of the people, and a cultural tourism product. Bài Chòi heritage is rooted and lives persistently in the cultural and spiritual life of the people of Hội An, in the key economic activity of tourism.

At the An Hoi roundabout in the center of Hoi An ancient town, every evening, artists from the Hoi An World Cultural Heritage Conservation Center organize a performance of Bai Choi singing to serve tourists coming to Hoi An night market. The performance space is open and cozy, making it easy for visitors to immerse themselves in the folk rhythm.

The heritage of Bài Chòi takes root in communes, wards and schools
In addition, at events, festivals and international exchange programs, associated with the image of "Hoi An - creative city", the art of Bai Choi is skillfully introduced and performed to introduce the heritage of Bai Choi with its intact traditional spirit, spreading and connecting the art of Bai Choi in contemporary life, becoming a unique, vibrant and cohesive cultural feature of the local community.
Source: https://baovanhoa.vn/van-hoa/den-hoi-an-tham-gia-dem-giao-luu-nghe-thuat-bai-choi-186318.html










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