Apartments under 1 billion VND 'revive' near Ho Chi Minh City - The Win City Long An opens a new flow to the market

The dream of settling down "steps back" from Ho Chi Minh City as housing prices hit a new peak

In Ho Chi Minh City, apartment prices have been constantly setting new highs in recent years. According to a report from CBRE Vietnam, the average asking price of primary apartments in Ho Chi Minh City in the second quarter of 2025 exceeded VND60 million/m², equivalent to VND3.2-3.5 billion for a two-bedroom apartment. For a young person with an average income of VND18-25 million/month, this number is almost "out of reach".

Rising prices do not necessarily mean rising demand. On the contrary, apartment consumption in Ho Chi Minh City has been decreasing significantly for four consecutive quarters. The reason is attributed to the imbalance between supply and demand, as the market only offers mid- and high-end products, while demand is concentrated in the affordable housing segment.

In that situation, the “centrifugal” trend – moving home purchases from the inner city to the neighboring areas – is becoming clear. Localities such as Long An (now Tay Ninh province), especially the old Duc Hoa district, have emerged as alternative destinations thanks to their proximity to Ho Chi Minh City, convenient connections and still low prices.

It is impossible not to mention that many first-time home buyers, instead of looking for apartments in districts 12, Binh Tan, Tan Phu like in the previous period, have now turned their attention to areas such as Duc Hoa, Ben Luc - where Ho Chi Minh City is only a bridge or a major road away, but the price can be reduced by up to 50%. Geographical distance is almost no longer an obstacle, especially in the context of strongly improved traffic infrastructure and the need to own a private home is becoming more and more realistic than renting in the inner city.

The Win City Long An stands out among the wave of people leaving urban areas

Located in Duc Hoa district, Long An province (now Tay Ninh province), The Win City Long An is a large-scale urban complex with a systematic planning, integrating a variety of types from apartments, townhouses to commercial services. Notably, the apartment segment here is attracting strong market attention with prices starting from only 900 million VND/unit - a rare level in the current market.

Located near Provincial Road 10, the route directly connecting Ho Chi Minh City with Duc Hoa, The Win City Long An is only about 30-45 minutes away from Binh Tan and Binh Chanh districts. This is a factor that helps the project quickly catch the eye of real buyers - those who want to find a place to live close to the city but at a price that fits their budget.

The project also benefits from the rapidly developing regional infrastructure. Key traffic routes such as the Ho Chi Minh City – Moc Bai Expressway, Ring Road 3, and National Highway 1 are being implemented or expanded, helping to increase the speed of connectivity throughout the region. This has led to a significant increase in the value of suburban real estate.

What is special is that this area not only attracts real buyers but also attracts long-term investors. The appearance of many large industrial parks such as Hai Son, Tan Duc, Duc Hoa 3... creates a demand for housing for workers, engineers, and experts working in the area. Choosing to buy an apartment at The Win City Long An for long-term lease or waiting for price increase is a strategy favored by many small investors thanks to the potential for stable growth and the ability to profit from rental cash flow immediately after handover.

“Soft” price but “hard” planning – The difference of The Win City Long An

The market has seen many low-cost apartment projects with lack of amenities, unclear legal status or weak infrastructure, discouraging buyers. However, The Win City Long An is creating a different model: Affordable prices but guaranteed investment quality.

According to the announcement from the investor, The Win City Long An is implemented according to the model of a synchronous metropolis. The overall project includes many residential - commercial - apartment subdivisions, along with a chain of closed-plan utilities:

- Green park and central lake

- Inter-level school system

- Commercial center - service - supermarket within the area

- Outdoor sports area, swimming pool, children's playground

- Basic health care clinic

The project has a reasonable construction ratio, prioritizing green space and community activities, creating a fresh living environment - something rarely seen in products in the segment under 1 billion VND.

Legally, The Win City Long An is highly appreciated when each apartment will be granted a separate pink book according to the delivery schedule. Legal steps from 1/500 planning, project approval, to construction permit have all been completed. This is a factor that brings absolute peace of mind to real buyers as well as investors looking for safety in the context of a volatile market.

In addition, the design factor is also considered a big plus. The apartments in the project are reasonably arranged with effective use area, good wind and natural light. This is a detail that helps create a spacious feeling despite the small area, especially suitable for young families or first-time buyers.

Apartments under 1 billion VND: An emerging investment channel for small capital

Not only a residential solution, The Win City Long An is also becoming an attractive destination for small-scale investment capital. With low initial investment costs (just under 1 billion VND), apartment products here are assessed to have good liquidity and a clear price increase margin.

According to records from a number of brokerage floors, the number of customers interested in apartment products from 800 million to 1 billion VND in the last quarter increased by more than 45% compared to the same period last year. Most of these are individual investors, wanting to allocate capital to products that can be rented out and easily resold when prices increase.

The rental price of apartments in Duc Hoa area is currently fluctuating between 4-6 million VND/month. With an investment of about 900 million VND, the rental profit rate can reach 6-7%/year - much higher than savings and equivalent to the profit rate of mid-range projects in Ho Chi Minh City but requiring much lower capital input.

In addition, with the speed of completing regional infrastructure, the potential for price increases in the medium term is highly appreciated by investors. The price of apartments in Duc Hoa is still only 40-50% compared to the suburban districts of Ho Chi Minh City. When the connecting traffic routes are completed, geographical distance is no longer a barrier, the opportunity for price increases is completely feasible.

In addition, management costs and living expenses in urban areas such as The Win City Long An are also significantly lower than in the inner city. This is not only beneficial for real residents, but also attractive to landlords, because reasonable rental prices will maintain higher occupancy rates and help keep cash flow uninterrupted.

From “situational solution” to “strategic choice” of the market

The emergence of projects like The Win City Long An is gradually changing the market's perspective on affordable housing. If previously, suburban apartment buyers were often associated with the concept of "temporary accommodation" or "situational solutions", now they see this as a strategic choice - both financially suitable and with the potential to increase in price over time.

The explosion of the apartment segment under 1 billion VND like at The Win City Long An is a clear demonstration of the market's self-adjusting trend: Returning to real needs, with products suitable for the financial capacity of the majority.

In addition, credit policies for social housing buyers and low-cost segments are currently showing many positive signs. If preferential loan packages continue to be expanded, this segment is expected to grow even stronger in the coming years, and projects like The Win City Long An will be at the center of that wave.

Conclude

In the wave of migration from the inner city to the suburbs, The Win City Long An has emerged as a bright spot. With a price of under 1 billion VND, a location adjacent to Ho Chi Minh City, full amenities and clear legal status, the project not only meets urgent housing needs, but also opens up long-term investment opportunities for small retail customers. When the real estate market is regaining its balance, products like The Win City Long An will be an important driving force to clear cash flow and restore market confidence./.

Source: https://baolongan.vn/can-ho-duoi-1-ti-dong-hoi-sinh-sat-tp-hcm-the-win-city-long-an-khoi-dong-chay-moi-cho-thi-truong-a203374.html