CANIFA, a Vietnamese fashion brand that stands firm in the storm of international brands

Considered a “fertile piece of cake”, the Vietnamese fashion market has attracted a series of international brands. In the context of famous fashion brands in the world gradually dominating this market, CANIFA - a national brand - still conquers consumers thanks to its constant innovation and optimization of shopping experience through the application of technology.

National fashion brand is always constantly innovating

2023 marks a great success for CANIFA when it was honored in the Top 10 Sustainable Brands for Innovation in the Better Choice Awards 2023 Gala.

CANIFA has excelled as the only Vietnamese fashion brand to be honored in this category.

The national fashion brand ranked 3rd with 107,282 votes from consumers, thereby showing CANIFA's success in its efforts to innovate over the past decades in a fiercely competitive market, as well as bringing many practical benefits to Vietnamese consumers and the Vietnamese market.

As a Vietnamese brand that brings products that not only meet fashion needs but also demonstrate constant creativity, aiming to diversify product designs, optimize shopping processes and enhance customer experience, over the past year, CANIFA has proven this value through new breakthrough actions and solutions.

A typical example is the application of Video call C-live in sales consulting and E-Popup system - a unique and only hybrid sales channel in the fashion industry. Applying this technology helps optimize the shopping experience, allowing customers to choose their favorite products without having to go directly to the store.

CANIFA's C-LIVE is a breakthrough feature, integrated on the CANIFA online shopping application, providing a unique interactive experience between customers and in-store consultants via video call.

This feature changes the traditional way of shopping as customers can now discuss product styles, combinations, colors and sizes in real-time with the support of a consultant.

The birth of C-LIVE marks a big step forward in the field of online shopping by combining the convenience of technology and personalization in service, creating an intuitive and efficient shopping space for consumers.

Last year, CANIFA also launched E-POPUP - an automatic shopping device designed with a large and sharp touch screen, allowing users to easily interact and browse through thousands of CANIFA products.

From clothes, accessories to the latest collections, everything is displayed clearly and intuitively, giving users a shopping experience like surfing the web on a personal device.

These efforts in creativity and innovation are based on the core value of technology that CANIFA has invested in developing over the past time. Not only does it enhance brand value, creating great competitiveness with other brands on the market such as Zara, Uniqlo, H&M... these also bring customers quality products with personalized and modern fashion experiences.

With its constant innovations, CANIFA is once again honored to be nominated at the Better Choice Awards 2024 in 2 outstanding categories:

- INNOVATIVE CHOICE AWARDS category - INNOVATIVE BRAND IN THE FASHION FIELD.

- SMART CHOICE AWARDS category - CANIFA CREATIVE DYNAMIC CONSUMPTION - FINANCIAL APPLICATION with C-Live feature and ePOPUP application.

Win over consumers by personalizing the customer experience

Canifa constantly integrates new technology into its design and production process to bring customers the best experience.

Canifa’s unique design is demonstrated through the application of DYO printing technology – Design Your Own, allowing customers to design their own images and print them on products at the store in just 10 minutes. This not only reflects the ability to create new trends but also brings a unique personalized experience to customers.

Canifa's product lines also demonstrate creative diversity. Sun protection shirts with Anti-UV feature, waterproof and heat-retaining down jackets, woolen products with many materials from acrylic to Australian wool, and T-shirts with copyrighted creative prints all show diversity in design.

In particular, Canifa's wool products always ensure high quality, with machine oil deodorization, moisture absorption to avoid odors and mold, along with preserving the product in optimal conditions.

In terms of product durability, Canifa focuses on manufacturing products to serve a wide range of customers, from men, women to children, with a globally consistent quality certificate - Oekotex class 2 ensuring product safety for consumers' health. Raw materials such as American cotton, cotton spandex, visco/rayon are carefully selected and strictly quality controlled, ensuring product longevity and durability.

Canifa also focuses on the safety and environmental friendliness of materials. Woolen products, including wool, are all Woolmark certified and guaranteed to meet international quality standards. Cooperating with leading suppliers such as Bros, GTHS and Fabulous ensures high-quality raw materials for products.

24 years marking a journey in the hearts of Vietnamese consumers

For more than 20 years accompanying millions of Vietnamese families, Canifa has constantly innovated and created.

The 24-year journey of operation and development is marked by a solid position in the market and won the affection and favor of Vietnamese consumers. Up to now, the name CANIFA has become the first fashion brand that comes to mind when there is a need for clothing and has become an indispensable part of the daily fashion style of many families.

In particular, in the competitive market with the expansion of international fashion giants, CANIFA still maintains the trust of customers with products of reasonable prices and good quality. Not only that, the emphasis on the applicability and durability of fashion products is also a plus point that helps CANIFA stand on par with famous fashion brands in the world .

It can be said that CANIFA is a solid symbol for innovation and creativity in the fashion industry in Vietnam and deserves the title of national fashion brand that consumers trust.

With the mission of honoring everyone's right to dress beautifully, CANIFA brings quality fashion products, suitable for all situations and styles. CANIFA acts as a bridge, helping people get closer together through friendly, positive and joyful fashion experiences. At the same time, CANIFA always preserves and promotes traditional values, proudly striving to become a National Brand of Vietnamese fashion, contributing to the development of the Vietnamese and regional fashion industry.

Refer to Canifa products.

Huynh Duy

Source: https://phunuso.baophunuthudo.vn/canifa-thuong-hieu-thoi-trang-viet-ben-bi-trong-bao-do-bo-cua-cac-thuong-hieu-quoc-te-193240924201354666.htm