Reckless strategy or calculated steps?

Toshiba Lifestyle Aims to Lead the APAC Market: Reckless Strategy or Calculated Steady Steps?

Announcing its strategy to maintain its leading position in the Asia- Pacific market at the first APAC Regional Strategy Conference held in Hanoi, Toshiba Lifestyle also committed to accompanying Vietnamese users to improve their quality of life.

According to statistics, by 2030, 2/3 of Asia's population will be middle class, of which Vietnam is a large market with increasing demand for quality products, especially technology equipment.

A survey in the Philippines, Malaysia, Indonesia, Thailand, and Vietnam found that 60.6% of consumers prioritize devices that improve health quality, 56.2% care about real value based on price; finally, they consider the ability to save electricity, convenience, as well as brand reputation (Source: Global Habbit 2022, Asian Home Appliances Intender).

At the APAC Regional Strategy Conference held in Hanoi recently, Toshiba Lifestyle announced its strategy to conquer the growing middle-class users, as well as based on the changes in their purchasing decisions.

Let's learn more about Toshiba Lifestyle's strategy through the sharing of Mr. Ho Xuan Loc, General Director of Toshiba Consumer Products Vietnam Co., Ltd.

Could you please share your predictions about the Vietnamese consumer electronics market in the near future?

According to our statistics, the middle class in the APAC region is growing and has high demands for technology devices. They are particularly interested in design and emotional value during use.

In addition to the goal of sustainable growth, Toshiba Lifestyle is committed to meeting the expectations of users, supporting them to establish a high-quality life for their families. At the recent Conference, we introduced the concept duo “JAPANDi” and “Master of Flow” to satisfy both aesthetics and functionality.

Mr. Ho Xuan Loc next to a collection of devices that will be introduced in the Vietnamese market soon.

How does Toshiba Lifestyle research and develop product lines to meet current trends and needs of users?

With a history of 149 years, Toshiba Lifestyle always values durability and puts the quality of equipment first. At the same time, we continuously research and innovate technology to bring maximum convenience at optimal cost. Not only providing electrical solutions, we also aim for beautifully designed products, such as furniture, reflecting modern lifestyle.

We introduce the JAPANDi series of appliances with a minimalist design, easy to combine with furniture to create multi-functional spaces but bring a seamless experience. Meticulous in selecting production materials and applying the luxurious but quiet, timeless beauty of Japan and Northern Europe, we are confident that the products of the JAPANDi series will receive the love of users in the coming time.

JAPANDi is expected to become an elegant yet trendy living symbol, lasting over time.

Typical consumers in the 4.0 era care a lot about the value a device brings. What do you think about this?

Smart features and beautiful design are the formula to win the hearts of users. Research shows that modern consumers choose appliances not only for their functionality, but also to express their lifestyle. For example, they choose kitchen appliances not only to simplify operations, but also to bring inspiration to modern living, through elegant, sustainable design and smart features. In particular, appliances in the Toshiba Lifestyle ecosystem bring maximum convenience when controlled via the exclusive TSmartLife application.

Could you please share more about the comprehensive clean water solution for households “Master of Flow” that was recently introduced?

We understand that clean water is a decisive factor in the health and quality of life of the whole family. Therefore, we provide users with a comprehensive clean water solution, focusing on four main aspects:

1. Healthy lifestyle: Provide quality water for drinking, cooking, personal care (skin and hair), and care for plants and animals.

2. Flexible space: Solutions are designed to suit each space of the house: kitchen, bathroom, living room, garden...

3. Easy housework: Guaranteed water quality will help simplify daily chores, such as washing dishes, doing laundry, and keeping the house clean.

4. Durable use: Innovation in design ensures water quality, avoids sediment and clogging, prolonging the life of the device.

Mr. Ho Xuan Loc promises that the “Master of Flow” collection will improve water quality for the entire house.

Thanks for sharing!

Source: https://baodautu.vn/toshiba-lifestyle-huong-den-dan-dau-thi-truong-apac-chien-luoc-lieu-linh-hay-duoc-tinh-toan-bang-nhung-buoc-tien-vung-vang-d224576.html