This year's festival received the support of businesses and units joining hands to spread the value of Tam Ky sea tourism in particular and Quang Nam in general.
Larue Grand Concert
Mr. Gavin Pathross - Senior Director of Technology & Digital, HEINEKEN Vietnam said that Larue Beer brand of HEINEKEN Vietnam Brewery Company Limited has been produced in Quang Nam for over 100 years.
Along with local specialties, Larue beer is also a part of the culinary and cultural exploration journey when tourists come to Quang Nam. Over the years, in many large and small events of the province, the Larue brand has been fortunate to appear as a sponsor, co-organizer and organizer.
This year, Larue Beer and the Department of Culture, Sports and Tourism signed a memorandum of understanding on the program "Larue Beer accompanies Quang Nam province in developing Green Heritage tourism 2024".
Accordingly, Larue Beer will join Quang Nam in promoting local tourism, starting with the "Larue Quang Nam Grand Music Festival" on June 15 at Tam Thanh Sea Square in the Tam Ky Sea Festival 2024 program.
Larue Music Festival brings together famous singers and artists such as singer Bich Phuong, singer Isaac, singer Phuong Ly,... DJ KS and MC Quang Bao, creating a true music party, stirring up the exciting summer atmosphere.
In addition, the program also features a drone show called Sky Show combined with a high-power lighting system to create extremely impressive images. The program is performed for the first time in Quang Nam, promising to bring new and more interesting experiences to people and tourists, contributing to the economic, cultural and tourism development of the province.
It is known that in addition to the Larue Music Festival this time, the Larue Beer brand is also the exclusive sponsor of the Tam Ky Sea Festival 2024, and on the opening night alone, this unit sponsored 1 billion VND. After this event, Larue Beer will accompany and support Quang Nam province in activities in many programs to exploit and promote its inherent strengths and tourism potential.
Colorful events
This is the second year that AIA Quang Nam Insurance has coordinated with Tam Ky City to organize the Olympic Running Day for community health "Tam Thanh with AIA - Hello new day" with 1,000 athletes participating.
Mr. Bui Ngoc Ha - General Agent of AIA Quang Nam said that this year's tournament will take place on the morning of June 23, running at 2 distances of 5km and 7km with a diverse running route including slopes, flat roads and especially, 1.5km of coastal sand road.
Since mid-May, the tournament organizers have created a registration link and by June 6, the number of athletes has reached 1,000. The tournament brings together many professional and semi-professional clubs in provinces and cities such as Ho Chi Minh City, Da Nang City, Quang Ngai, Quang Nam,...
“In addition to sponsoring vehicles and tools for the tournament, AIA also invites experts to guide athletes on running techniques and nutrition to take good care of them.
AIA organizes this race with the desire to inspire, motivate and develop running to many people to build a healthy and active community. Many people participated in this race since last year, and now have advanced to longer distances of 21km, 35km, 42km..." - Mr. Ha said.
Every summer, when the beaches in Quang Nam hold festivals, the image of kites with unique and eye-catching shapes is no longer strange to locals and tourists.
Mr. Nguyen Phu Quoc - Chairman of Da Nang Kite Club said that the Club has accompanied Quang Nam since 2014, and Tam Thanh - Tam Ky participated for the first time in 2017. This year, in the role of coordinating organization, Da Nang Kite Club invited Sky Kite Club - Ho Chi Minh City with a total of about 30 kites.
“Different from last year’s sea creatures, this year we have made more diverse shapes such as crocodiles, lizards... We were impressed by Tam Thanh beach because it has a wide, open sandy shore, people stood and watched kites on both sides of the road, making the kite performers very excited.
This year, we will organize it in the afternoon from June 14-16. Hopefully the weather will be favorable like last year so that people and tourists can enjoy the works of art in the sky" - Mr. Quoc shared.
Mr. Nguyen Minh Nam - Vice Chairman of Tam Ky City People's Committee said that with the desire to connect and socialize tourism activities in the city, creating annual programs and unique tourism products, Tam Ky has called for and encouraged businesses and units to sponsor and organize.
“The city recognizes businesses and units that, despite the difficult economic situation, still accompany the Tam Ky Sea Festival in 2024, especially the Larue Beer brand, AIA Insurance, VNPT, kite clubs...
The city is committed to organizing the program effectively, not only contributing to the general development of tourism but also developing the brands of the sponsoring units. Thereby, we hope to have a long-term cooperation of the units to promote local tourism development, creating impressive and sustainable tourism products" - Mr. Nam said.
Many new activities and events
The 2024 Tam Ky Sea Festival has the theme "Tam Ky - Come and explore", with a number of new activities and events, expected to leave an impression on locals and tourists, creating a lot of attraction for the sea tourism season, contributing to promoting the tourism economy.
The 2024 Tam Ky Sea Festival will take place from June 14 to 30. After the opening ceremony on the evening of June 14 at Tam Thanh Sea Square, a series of activities will begin, such as the Carnival and the "Larue Beer Grand Concert" program; the "Youth Gala" program; the Bai Choi singing and dancing festival; kite flying performance; Tam Ky food and fish sauce festival; OCOP product and startup product exhibition; Dat Quang traditional table tennis tournament; the martial arts arena of traditional martial arts clubs in Quang Nam province; Olympic running day... In addition, there will be a number of activities such as the expanded swimming and round basket shaking tournament on the sea; the Olympic running day for community health "Tam Thanh with AIA - hello new day".
Tam Ky Sea Festival has been held annually for many years, but this year the city has made efforts to create a new atmosphere to contribute to promoting tourism development and creating livelihoods for Tam Thanh people. Thereby, continuing to spread the image of Tam Ky, Tam Thanh to the whole province, the whole country, and even internationally; contributing to building Tam Ky City green - culture - history - smart.
X. Phu
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