Summer Travel: Vietnamese tourists seek nature and cultural experiences

Whether traveling domestically or internationally, Vietnamese tourists are increasingly fond of destinations rich in cultural identity, or interesting resorts, with the desire to experience more multidimensional travel.

Vietnamese tourists seek blue seas for their summer vacation. (Photo: Contributor/Vietnam+)

Aiming for exploratory and re-energizing experiences, whether domestic or international trips, is one of the highlights that many Vietnamese tourists choose for this summer vacation.

Return to nature and experience culture

According to research from Booking.com's Travel Predictions 2024, up to 46% of Vietnamese travelers are planning a long-term trip to domestic destinations, and 35% want to take an international trip lasting 5 nights or more this year.

With domestic tourism, tourists have the need to find nature and experience culture. Majestic mountains and forests are always the ideal choice for any tourist in Vietnam who wants to find a place to escape the hot summer sun.

This is reflected in the data that 57% of Vietnamese tourists said they are planning a trip to nature this year, followed by cultural tourism experiences (48%), beach tourism (45%) and sightseeing in big cities (36%).

Accordingly, the top 10 most searched domestic tourist destinations this summer include: Da Nang, Ho Chi Minh City, Nha Trang, Da Lat, Hoi An, Hanoi , Vung Tau, Phu Quoc, Ha Long, Quy Nhon.

While domestic tourism continues to be popular, international destinations in Asia and beyond are also of interest to Vietnamese tourists this year. Topping the search list is Bangkok (Thailand). Its favorable geographical location, cultural diversity and unique cuisine have made this city the most searched international destination this summer. Other countries in Asia such as Singapore, Tokyo, Seoul and Kuala Lumpur are also on the list of favorite summer destinations for Vietnamese tourists.

Young people tend to return to nature. (Photo: Mai Mai/Vietnam+)

Vietnamese tourists are also eyeing further afield this summer, with Paris (France) and London (UK) making the top four and top eight on the list. Australia’s vibrant major cities such as Sydney and Melbourne are also attracting great attention.

Trends of each tourist group

Booking.com Country Manager in Vietnam, Mr. Varun Grover, said that the platform's data has shown clear differences in travel trends of each tourist group.

“While solo travellers often prefer getaways in big cities; families prefer places close to nature; scenic destinations are the choice of groups of friends; and couples enjoy the mix of urban bustle and resort tranquility,” said Varun Grover.

Accordingly, the group of solo travelers chooses major cities as their destinations. The top 5 domestic destinations include: Ho Chi Minh City, Da Nang, Hanoi, Da Lat and Nha Trang. The top 5 international destinations include: Bangkok, Tokyo, Seoul, Kuala Lumpur and Paris.

Family tourists prefer cultural tourism experiences in domestic destinations such as Da Nang, Nha Trang, Da Lat, Phu Quoc and Ho Chi Minh City; and overseas destinations such as Singapore, Paris, Bangkok, London and Sydney.

A group of young people want to go abroad to lands with unique nature. (Illustration photo: CTV/Vietnam+)

The group of tourists and friends chose destinations with beautiful landscapes from domestic to international, including: Da Nang, Da Lat, Nha Trang, Vung Tau and Ho Chi Minh City; Bangkok, Singapore, Paris, Seoul and Sydney.

Couple travel groups tend to choose from bustling cities to peaceful places: Da Nang, Ho Chi Minh City, Da Lat, Nha Trang and Hoi An; Bangkok, Singapore, Seoul, Tokyo and Kuala Lumpur.

“Summer has always been a peak season for tourism, but in recent years, we have seen a significant change in the way Vietnamese people experience summer. Whether travelling domestically or internationally, we see that tourists are increasingly favouring culturally rich destinations or exciting resorts, with a desire for more multi-dimensional travel experiences,” said Mr. Varun Grover./.

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