Dustin Poirier changes direction after retirement

After officially retiring from boxing, former UFC fighter Dustin Poirier quickly announced his next career move.

With this move, “The Diamond” (Dustin Poirier's nickname) not only closed a glorious chapter in the octagon, but also opened a new chapter in his business journey. The announcement was made via social media just weeks after Poirier's final fight – a defeat to Max Holloway at UFC 318 last month. That fight, although not a perfect ending, still showcased the resilience and character of a fighter who once stood at the pinnacle of the UFC lightweight division.

In the promotional video for Rare Stash, Poirier shared: “I’ve always believed that life is a journey. Martial arts is a part of me, but now it’s time to invest in a new passion – something that represents effort, quality, and personal expression.”

Rare Stash is more than just an ordinary whiskey brand. Poirier asserts that he wants to build a brand that reflects his personality – meticulousness, high quality, and authenticity. This isn't his first foray into business outside the ring. Previously, Poirier founded The Good Fight Foundation , a charity that helps the Louisiana community – his home state – and released a line of sauces called "Poiriers Louisiana Style" in collaboration with Heartbeat Hot Sauce.

News about Rare Stash immediately attracted attention from the MMA community and fans across the United States. In the world of fighters, expanding into business ventures after retirement is becoming a trend – with prime examples being Conor McGregor with Proper No. Twelve whiskey or Jorge Masvidal with his El Recuerdo Mezcal whiskey line.

Poirier is now an entrepreneur.

However, Poirier still maintains a distance from the flashy image. He chooses to quietly build his brand through product quality, rather than relying on media gimmicks. This aligns with his long-standing style – fewer words, more actions.

It's unclear whether Poirier plans to expand Rare Stash internationally, but with its loyal fanbase and strong image in combat sports , the brand promises to go beyond just a personal experiment.

At 36, Dustin Poirier has spent over two decades battling in the world of MMA, becoming an icon of courage and resilience. Now, as the ring closes, a new journey begins – and as he said after his final fight: “I don’t know what lies ahead, but I’ve never been afraid to keep going.”

Source: https://znews.vn/dustin-poirier-re-huong-after-retiring-post1573833.html