Mobile World and realme sign strategic agreement, boosting the mid-range and high-end segments.

2025 is considered a memorable milestone for realme at The Gioi Dien Dong (Mobile World ), as the company recorded a 30% growth compared to 2024 – a result reflecting the synchronized efforts from both sides. While realme continuously expands its product portfolio, upgrades the technological experience, and maintains competitive pricing, The Gioi Dien Dong constantly improves its services and benefits, making it easier for users to access, experience, and choose suitable devices.

In 2026, both parties announced a goal of maintaining double-digit growth in realme smartphone revenue at The Gioi Dien Dong (Mobile World ) retail chain, demonstrating strong confidence in the potential of upcoming product lines. The collaboration focuses on three main pillars: Boosting the product segment priced at 8 million VND and above; differentiating service quality; and continuing to expand trade-in programs. These factors are considered to create a competitive advantage, helping realme reach a wider customer base seeking device upgrades and technological experiences.

The signing ceremony took place on December 10th at the headquarters of The Gioi Dien Thoai (Mobile World), marking a new step in the cooperative relationship between the two brands.

The mid-range and higher-end smartphone segments are receiving strong attention as users focus more on performance, built-in AI features, design, and durability. Over the past year, realme has made a strong impression in this product group, notably the realme 15 series – a line of devices highly praised by tech enthusiasts for its new AI configuration, comprehensive user experience, and reasonable price. This product line also significantly contributed to realme's 30% growth at The Gioi Dien Dong (Mobile World) last year, laying a solid foundation for the brand to confidently expand its range of high-end products next year.

Equipped with a range of features typically found only on flagships, the realme 15 series once caused a sensation in the mid-range smartphone market.

Besides product quality, Realme's growth over the past years has also stemmed from easier access to its products through the The Gioi Dien Dong (Mobile World) retail chain. Flexible financing policies, promotions, and continuously improved in-store experiences have encouraged many customers to confidently upgrade to higher-value devices. In 2026, the chain will continue to strengthen and expand these services further, creating a solid foundation to realize its stated goals.

Mr. Tran Duc Tin, Director of the Mobile Telecommunications Division, emphasized that the partnership between the two parties is not simply about product distribution. Leveraging its understanding of consumer needs, The Gioi Dien Dong will continue to propose and collaborate with partners to create truly unique programs, offering engaging experiences and meeting the expectations of Vietnamese consumers. The common goal is to provide devices that meet consumer needs at the most reasonable prices.

Thegioididong and realme are placing high expectations on the breakthrough of AI smartphones in the mid-range and high-end segments in 2026.

On behalf of realme, Peter Wang, CEO of realme Vietnam, shared: “We are very excited to continue our strategic partnership with MWG in 2026. The close and synchronized collaboration between the two sides over the past period has yielded business results exceeding expectations. I believe that with this sustainable partnership, realme and MWG will continuously bring advanced technology experiences and the best benefits to customers. Through this, realme once again affirms the brand's commitment to creating real value that suits the needs, lifestyles, and styles of users in Vietnam.”

With a shared strategic vision, growth targets, and market outlook, both The Gioi Dien Thoai (Mobile World) and realme have high expectations for 2026. This signing ceremony not only marks the beginning of a new year of cooperation but also signifies a significant transformation for both brands in the mid-range and high-end segments. Building on the proven growth of the past year, the partnership between The Gioi Dien Thoai and realme is expected to continue its explosive growth in 2026: creating new milestones in the market and promising to bring Vietnamese users high-quality devices, greater value, and more practical technological experiences than ever before.

Source: https://znews.vn/tgdd-va-realme-ky-ket-chien-luoc-day-manh-phan-khuc-trung-va-cao-cap-post1610132.html