Vietnam ranks among the countries with the highest number of views of AI-generated "junk" videos worldwide.

DNVN - The latest global report from the US-based content creation platform Kapwing shows that low-quality content generated by artificial intelligence (AI) (AI slop) is invading the platform at a rapid pace. Notably, Vietnam has entered the list of key consumption markets, ranking 10th globally in terms of total consumption of AI "junk" content.

AI Slop and Brainrot: Content Reshaping the Video Viewing Experience

The explosion of these low-quality AI videos is linked to two main concepts: AI Slop and Brainrot.

According to Oxford University's definition, "AI slop" refers to low-quality, inaccurate, or fabricated content that is distributed indiscriminately to gain views and subscribers or to influence political opinion. Those who create large amounts of this content are called "sloppers."

Along with that is Brainrot, which is meaningless, low-quality video content that creates an effect that erodes the viewer's mental or intellectual state; it is often created using AI. The main purpose of both AI slop and Brainrot is to attract the viewer's attention.

Vietnam has 1.69 billion views of AI Slop.

Vietnam ranks 10th globally in consuming AI Slop content on YouTube. Photo: Kapwing.

Kapwing's "AI Slop Report: The Global Rise of Low-Quality AI Videos" indicates that Vietnam is among the top 10 countries with the highest viewership of low-quality AI content worldwide. Specifically, Vietnam ranks 10th globally in consuming AI slop content on YouTube, recording a total of 1.69 billion views from the analyzed trending channels.

In terms of regular followers, Vietnam is also not immune to this trend, ranking 15th globally with 4.37 million subscribers to AI Slop channels.

Vietnam ranks 15th in the world in the number of subscribers to the AI ​​Slop channel on YouTube. Photo: Kapwing.

Compared to other countries, South Korea is currently the "capital" of AI-spam content views, with a total of 8.45 billion views from popular channels. Meanwhile, Spain leads the world in subscriber count, attracting 20.22 million subscribers to "AI slop" channels.

Profit motives and user experience are at odds.

The enormous profits are the driving force behind the explosion of AI-generated spam content. Many "AI slop" channels earn millions of dollars annually. For example, India's Bandar Apna Dost, the world's most-watched channel (2.07 billion views), is estimated to earn up to $4.25 million (over 100 billion VND) per year.

However, what's even more alarming is that the experience of new users is being overwhelmed by this content. In a Kapwing experiment, researchers created a new account and browsed the first 500 short videos (YouTube Shorts). The results showed that 21% of the videos were AI-generated. Notably, "Brainrot" content – ​​meaningless, addictive, and mind-numbing videos – accounted for 33% of new users' feeds.

The rise of "AI slop" and "Brainrot" has put YouTube in a dilemma. While YouTube CEO Neal Mohan touts AI generation as a technological revolution similar to sound synthesizers in music, YouTube worries that advertisers will feel their brands are devalued by appearing alongside these unprofessional and soulless videos. Nevertheless, with their ability to retain viewers through addictive content, "AI slop" and "Brainrot" are quietly reshaping global online video viewing culture.

Hien Thao

Source: https://doanhnghiepvn.vn/cong-nghe/viet-nam-lot-top-quoc-gia-xem-video-ai-rac-tren-the-gioi/20251210043155432