Optimal price solution for tourism industry

This is the content that experts and speakers are interested in at the Workshop "Optimizing price strategy and sales channel" co-organized by the Global Tourism Promotion Organization GTDO; STR Global Hotel/Accommodation Data Provider Company and Trip2vn in Ha Long city (Quang Ninh), on April 8.

AI is significantly influencing the way travelers search for and choose places to stay, through personalized recommendation tools and user behavior analysis.

The workshop focused on discussing issues related to price trends, tourist booking behavior and technological solutions to support business operations in the hotel industry, in the context of a volatile market due to changes in consumer behavior and the development of digital platforms.

Here, Ms. Velancia Teo - STR's Southeast Asia Business Manager - presented a presentation on the topic "Hospitality Trends: Focus on Vietnam", analyzing the latest data on the hotel industry in Vietnam, emphasizing the need to increase market forecasting capabilities and adjust pricing strategies appropriately during each peak and off-peak period.

Also within the framework of the workshop, Ms. Momoyo Matsuda - Accommodation Partner Manager of Google Travel Asia - Pacific region shared about "The impact of artificial intelligence AI on the experience of searching for accommodation online".

This opinion shows that artificial intelligence (AI) is significantly influencing the way travelers search and choose places to stay, through personalized recommendation tools and user behavior analysis.

On the domestic business side, Mr. Jimmy Nguyen - Senior Business Development Manager of SiteMinder - shared online booking trends, showing that consumers today tend to compare prices on multiple platforms and are influenced by reviews and comments from social networks and online booking sites.

Mr. Nguyen Thanh Dat - Project Development Director of Trip2VN, will introduce Trip2Halong - a technology platform that directly connects businesses and tourists, contributing to promoting Ha Long tourism to develop in a smart and sustainable direction. Understanding the market is not only a competitive advantage, but also a prerequisite for tourism and hotel businesses to keep up with trends, optimize business operations and expand access to tourists. From there, it can be seen that technology solutions and digital platforms are playing an increasingly important role, not only in connecting with customers but also helping businesses improve operational efficiency and sustainable growth.

Suggesting to decode the current travel and booking trends in the hotel industry (Unpacking Travel and Booking Trends Shaping Today's Hotel Landscape), Mr. Jimmy Nguyen pointed out the problem: Booking a hotel room is now not simply finding a place to stay, but also a journey of experience right from the moment of searching on online platforms. In fact, more and more tourists tend to compare prices on many different platforms, consider preferential policies, carefully read reviews from previous travelers and are even strongly influenced by reviews on social networks, travel vlogs and online booking websites.

At the conference, speakers also raised questions about Ha Long tourism. Will businesses on the shores of the heritage site unite to increase competitiveness, maintain or reduce prices, or will there be a strategy to improve service quality to attract and retain tourists?

The speakers also commented that Ha Long has lacked tourism products for many years, and the locality needs an organization/enterprise to act as a leader to guide and build a common voice, join forces, and further promote Ha Long tourism development.

Cao Thong

Source: https://doanhnghiepvn.vn/kinh-te/giai-phap-toi-uu-gia-cho-nganh-du-lich/20250409010943609