ASEAN Awards and the weight of the philosophy 'Seeds sown from the heart' from VINIMEX Group

On October 26, 2025 in Kuala Lumpur, VINIMEX Group Vietnam was honored in 2 categories: "ASEAN Prestigious Brand" and "ASEAN Outstanding Entrepreneur" for CEO Tran Vu Quynh Nhu.

Going beyond the meaning of an award ceremony, this recognition is a milestone affirming the position, stature and especially the weight of a unique business philosophy that has been cultivated for more than 15 years: "Seeds are sown from the heart" - "Connect agriculture to the world seamlessly"

The "weight" of regional recognition

To understand the value of these two awards, we need to look at the fiercely competitive landscape of the ASEAN market. A regional award is not simply based on revenue growth figures. It is the result of a rigorous screening process, comprehensively evaluating many aspects: sustainable competitiveness, influence on the regional supply chain, level of innovation, and especially valuable contributions to the community and society.

The fact that a Vietnamese enterprise is recognized as a "Top Prestigious Brand" shows that VINIMEX is not only a familiar name in the domestic market. That reputation has gone beyond borders, verified by partners and markets in the region such as Cambodia, Laos, Myanmar & Philippines. It is a guarantee for product quality, transparency in operations and the ability to execute commitments seamlessly, true to the slogan " Connect agriculture to the world seamlessly".

At the same time, the title of "Outstanding ASEAN Entrepreneur" for Founder & CEO Tran Vu Quynh Nhu also carries another weight. This award not only honors a leader with a sharp strategic vision, but also recognizes a courageous heart, a captain who has steadfastly steered the VINIMEX ship with a humanistic philosophy. It shows that the ASEAN business community increasingly values ​​leaders who create balanced values ​​between economic benefits and social responsibility.

Ms. Phan Thi Thu Lieu - Deputy General Director of Vinimex Group representing Founder & CEO Tran Vu Quynh Nhu received the award "Outstanding ASEAN Entrepreneur"

Philosophy "Seeds sown from the heart" - The guiding principle for all actions

Both of these prestigious awards are the sweet fruits crystallized from a consistent philosophy that VINIMEX pursues: "Seeds are sown from the heart". This philosophy is not an empty slogan, but has been realized through each specific action:

Sowing the seeds of responsibility to the community : The humanitarian program built and operated for 15 years is the most vivid proof. Bridges, roads, scholarships for poor students, sharing with difficult circumstances and gratitude to families with revolutionary contributions have created a soft value, a "heritage" that goes hand in hand with the company's business development.

Sowing sustainable seeds for agriculture : Instead of focusing only on trade, VINIMEX has invested in the roots of the industry. Building nurseries to preserve precious medicinal herbs and creating a healthy, sustainable supply chain for medicinal herb farmers is a strategic move, demonstrating a long-term vision. The company not only buys products, but also accompanies, gives "fishing rods" and creates stable livelihoods for farmers, contributing to the preservation of the country's precious genetic resources.

Sowing the seeds of health for consumers with the strategic direction of expanding the market share of the Wood and Pharmaceutical sector is the sublimation of this philosophy. VINIMEX has brought the quintessence of Vietnam's land and sky such as cinnamon, star anise, turmeric, ginseng, etc. to serve the pharmaceutical and traditional medicine industry. The commitment to selecting products from clean raw material areas that meet strict inspection standards is not only a promise of quality, but also a commitment to community health.

Top Outstanding Entrepreneurs Honored at "Vietnam - Malaysia Trade and Investment Promotion Forum 2025"

From ASEAN launching pad to the world

Modestly sharing about this achievement, CEO Tran Vu Quynh Nhu confided: "We do not see this as a destination, but as a meaningful recognition on the journey. Vinimex's philosophy is to do it for real, with both mind and hands. This award is an honor for a collective that has been silently and wholeheartedly contributing to a larger common goal: contributing to raising the level of Vietnamese agriculture."

Businesswoman Tran Vu Quynh Nhu – Founder and CEO of Vinimex Group

The recognition in ASEAN is a solid launching pad, creating momentum for VINIMEX to realize greater orientations in the future. The company sets clear goals:

Expanding the export market of Moc Duoc to high quality markets such as Japan, Korea and Europe.

Invest in deep processing technology to increase added value for Vietnamese agricultural products and medicinal herbs, instead of just exporting raw products.

Ms. Thu Lieu participated in activities at the "Vietnam - Malaysia Trade and Investment Promotion Forum 2025"

The honor at ASEAN is not the end, but the beginning of a new chapter. It is proof that when a business chooses the path of development with kindness, focusing on people and sustainable values, they not only reap business success, but also receive respect and recognition from the international community. VINIMEX Group, with the journey of "Sowing seeds from the heart", is continuing to write a proud story for Vietnamese brands and Vietnamese agriculture.

Source: https://vtv.vn/giai-thuong-asean-va-suc-nang-cua-triet-ly-hat-mam-gioi-tu-tam-tu-vinimex-group-100251027151310722.htm