Effectiveness from diverse forms of communication connecting labor supply and demand in Son Dong

Bringing information closer to the people

Son Dong is a mountainous commune with many difficulties, the proportion of ethnic minorities accounts for more than 70%. To help people access information about employment, propaganda and dissemination of employment policies are carried out in a variety of forms, through party cell meetings, village meetings, grassroots radio systems, road banner systems, visual billboards or organizing direct job transactions. Information about the labor market is updated regularly to help people, especially those of working age in villages and hamlets, access reputable information about vocational training programs, job introductions, and the labor market.

Units and businesses organize booths to consult and introduce jobs directly to workers.

One of the highlights in Son Dong's information and job connection work is the successful organization of the 2025 Job Fair held in early November. The fair was held at the commune's central cultural house, attracting 572 workers from 26 extremely disadvantaged villages in the area. Attending the program were representatives of the commune People's Committee, the commune Fatherland Front Committee, specialized departments and reporters of the Bac Ninh Provincial Employment Service Center, along with many businesses, vocational training facilities, and recruitment units inside and outside the province.

At the session, workers were directly consulted on policies to support vocational training, domestic employment and labor export; guided on skills to register documents, conduct online interviews and access information on recruitment needs of businesses. In particular, businesses such as MPV New Sky Joint Stock Company, CCI College of Economics and Technology of Industry and Trade, Aviation Labor Supply and Export Company Limited... directly received documents and selected dozens of workers on the spot.

Mr. Le Van Huong (born in 1977), from Mat village, just returned from working abroad and attended the program early, saying: "After several years of working abroad, I have accumulated a little capital and experience in the construction field, so I came here with the hope of finding a new, suitable job in the province."

Also at the program, the reporter of the Provincial Employment Service Center provided a lot of useful information about the labor market, introduced high-demand occupations such as: Electronics, garment, mechanics, agricultural and forestry processing engineering; and shared information about stable labor export markets such as: Japan, Korea, Taiwan.

The job fair in Son Dong commune was widely reported.

The 2025 trading session is a typical activity in Project 4 - Sub-project 3 "Supporting sustainable employment" under the National Target Program for Sustainable Poverty Reduction. This activity not only helps people find jobs but also improves the quality of human resources. Because many businesses and countries receiving workers under contracts have diverse requirements on qualifications, professional skills, communication and behavioral abilities. Highly skilled workers with foreign language skills can earn an income of 25 - 40 million VND/person/month.

Promoting the application of digitalization of policy information

In order to help people have stable jobs, increase income and sustainably reduce poverty, in recent years, Son Dong has implemented many innovative solutions in terms of content and communication methods. In parallel with traditional dissemination, the commune proactively coordinates with functional units to organize mobile communication sessions, seminars, and thematic conferences through the internal information system. Each village establishes a community propaganda team consisting of knowledgeable people who regularly update information on the Party's policies and the State's laws and policies to convey to the people. This flexible approach helps workers, especially young people, women and ethnic minorities, have more opportunities to access information, easily find suitable jobs, gradually change their awareness, eliminate the mindset of waiting and relying on others to proactively find jobs, learn a trade, and strive to become rich legitimately.

Reporters from the Provincial Employment Service Center inform people of Son Dong commune about the labor market.

Facing the trend of digital transformation taking place comprehensively in all aspects of life, Son Dong has proactively applied information and communication technology in the field of labor and employment. Since 2025, the commune has coordinated with the Department of Home Affairs and the Bac Ninh Employment Service Center to increase information on the labor market via internal zalo of villages and the commune information portal with practical information such as: Recruitment needs, salary levels, policies, working conditions of enterprises in and outside the province, labor export. In Son Dong, up to now, the majority of adults in the commune know how to use smartphones or other modern audio and visual devices to grasp and look up information. With just a smartphone, people no longer have to spend a lot of time and effort going to the place but can still register to find jobs, send applications or interview online.

Comrade Chu Van Binh, Vice Chairman of Son Dong Commune People's Committee said: "Promoting propaganda and dissemination of information on employment and vocational training is an important solution to achieve the goal of sustainable poverty reduction. We determined that propaganda must be one step ahead, in many forms, directly and online, with easy-to-understand and familiar content; all questions from the people will be accompanied by staff to advise and support."

Thanks to strengthening information and propaganda work and linking with support policies, job creation and poverty reduction in Son Dong have achieved many positive results. In the period of 2021 - 2025, the commune has created new jobs for more than 1,720 workers, an average of 344 people/year, exceeding the target set by the commune Party Congress. The rate of trained workers reached 65.9%, of which over 58% have degrees and certificates. Thereby, contributing to the effective implementation of social security policies, reducing the poverty rate (according to the multidimensional poverty standard) of the whole commune to 4.46%, the average income reached 43 million VND/person/year, an increase of 4 million VND compared to 2020.

To realize the goal of having no poor households according to multidimensional poverty standards by 2027, Son Dong commune is focusing on synchronously implementing many socio-economic development solutions associated with improving the quality of human resources.

Many people of Son Dong commune participated in the job consultation and introduction program.

First of all, the locality focuses on developing industry - construction , planning new industrial clusters, and rationally exploiting mineral potential in association with environmental protection. At the same time, it attracts more businesses to invest in processing agricultural and forestry products, light industry, and creates more jobs for local workers. Along with that, the commune strengthens vocational training, transfers science and technology, and encourages businesses to open vocational training classes right in the locality. Mobilizes and socializes more resources to support tuition fees and learning tools for poor youth, disadvantaged women, and people in difficult circumstances.

Another key task is that the commune focuses on building a local labor and employment database, connecting information with the Provincial Employment Service Center and online labor exchanges in Bac Ninh and neighboring provinces to help workers easily look up, register and choose suitable jobs.

Communication work on employment in Son Dong does not stop at conveying policies and guidelines but has become a driving force to urge people to change their mindset of self-reliance to escape poverty, from passive to proactive in learning a trade, finding a job, starting a business, aiming at the goal of escaping poverty and becoming rich legitimately.

Article and photos: Mai Toan

Source: https://baobacninhtv.vn/hieu-qua-tu-da-dang-hinh-thuc-truyen-thong-ket-noi-cung-cau-lao-dong-o-son-dong-postid430916.bbg