What is so special about G-Dragon's daisy without petals that makes young people crazy?

Returning to Vietnam after 13 years, G-Dragon quickly attracted special attention from the fan community. The Korean male idol will perform at My Dinh National Stadium ( Hanoi ) on June 21.

On social media platforms, many fans have created personal works based on the daisy symbol without petals to express their affection for G-Dragon on the occasion of his visit to Vietnam.

Not stopping there, some big brands also quickly caught up with the trend by launching a series of exclusive products inspired by the male artist's signature symbol, creating massive promotional campaigns.

Brands in Vietnam quickly borrowed G-Dragon's daisy trend without petals for promotion (Photo: Screenshot).

What is the symbol of a daisy without petals?

The petalless daisy (also known as PMO Daisy or G-Daisy) is the signature symbol of the fashion brand Peaceminusone, founded by G-Dragon in 2016.

This symbol was first introduced by G-Dragon on the cover of the album Coup d'Etat in 2013, but it was not until the exhibition Peaceminusone: Beyond the Stage in 2015 at the Seoul Museum of Art (Korea) that it was truly defined as his "personal mark".

The missing petal is at the 8 o'clock position, symbolizing the artist's date of birth, August 18, 1988. The number 8 is considered a lucky number in Korean culture and many Asian countries.

The daisy without petals was first introduced by G-Dragon on the cover of the album "Coup d'Etat" in 2013 (Photo: X).

G-Dragon is associated with the number 3 8, so the detail of "the missing petal at the 8 o'clock position" becomes a deliberate highlight. This symbol represents the combination of ideal and reality, reflecting the philosophy of the Peaceminusone brand.

PMO Daisy not only appears in fashion products of the Peaceminusone brand, but also spreads strongly on social networks, especially in campaigns supporting G-Dragon's recent performance in Vietnam.

The image of the imperfect but meaningful daisy has become a symbol of individuality, difference and breaking the mold. This is also the spirit that G-Dragon himself always pursues in music and fashion.

The PMO Daisy symbol is also used in G-Dragon's official products. In March, the singer released a new lightstick design in the shape of a daisy without petals, along with a flower pot, creating a unique product that is loved by fans.

G-Dragon's cheering stick became the most sought-after item earlier this year thanks to its unique design (Photo: X).

"Trump card" makes international brands sell out

Just a missing petal at the 8 o'clock position, G-Dragon's signature chrysanthemum symbol has become a "trump card" that makes many big and small brands not hesitate to spend large sums of money to cooperate and use the exclusive image.

From high-end fashion, sneakers, eyewear to expensive jewelry and watches, the image of a petalless flower has gone beyond the boundaries of a personal logo, becoming a global cultural symbol for young people.

Peaceminusone - the brand founded by G-Dragon - once took the market by storm when it teamed up with Nike to launch the Air Force 1 "Para-Noise" line. Within minutes of going on sale, the entire product was sold out in more than 40 countries.

The first version was released in 2019 with 3 variations including white swoosh (global release), red (exclusive to the Korean market) and yellow (limited edition for close friends only).

Limited edition shoes with gold swoosh only 88 pairs worldwide (Photo: Nike).

The product quickly sold out in just a few minutes in many countries and was resold for up to 10 million won (nearly 194 million VND). In China, this shoe model sold out in 0.06 seconds, in the US and Canada it took only 5 minutes and in the UK it took 2 minutes.

In particular, the limited edition shoe with a gold swoosh, only 88 pairs worldwide, has been resold for up to 21,000 USD (about 487 million VND).

Not stopping at Nike, the "Kpop king" continues to expand its influence by collaborating with Italian designer Giuseppe Zanotti on a collection of innovative shoes, and joining hands with Ambush to launch a unique denim capsule line.

G-Dragon's diamond watch worth nearly 26 billion VND (Photo: Jacob & Co.).

In 2016, the artist continued to collaborate with Verbal and Yoon Ahn's fashion brand Ambush to launch a "denim capsule" collection, showcasing a combination of street style and high fashion.

Even leading fashion magazine Vogue is not left out. In 2017, the two sides collaborated to organize a pop-up (temporary store) in Seoul (South Korea) and sell limited products of Peaceminusone x Vogue.

That same year, the brand Peaceminusone also collaborated with French retailer Colette to launch a limited collection, sold on G-Dragon's online store.

In the jewelry industry, the chrysanthemum symbol continued to affirm its appeal when it appeared in a collaborative collection with the Chow Tai Fook brand - one of the famous manufacturers in Asia - in 2014.

Recently, the Gentle Monster brand designed special glasses for G-Dragon's musical comeback (Photo: Gentle Monster).

Not simply a brand identity element, the lopsided daisy also represents G-Dragon's artistic personality and philosophy of life: Blending ideals and reality, beauty and imperfection.

That's why the daisy symbol without petals at the 8 o'clock position has both "sold out" on exclusive product lines and created a cultural trend with a strong personal mark around the world.

Source: https://dantri.com.vn/giai-tri/hoa-cuc-thieu-canh-cua-g-dragon-co-gi-dac-biet-khien-gioi-tre-phat-sot-20250517180058348.htm