Seminar on pricing strategy and sales channels in the hotel industry

On April 8 in Ha Long City, the Global Tourism Promotion Organization (GTDO), Trip2vn Company and STR - an organization specializing in providing data and analyzing the performance of the global hotel industry, jointly organized the workshop "Optimizing price strategy and sales channels". The workshop was attended by nearly 200 hotel representatives in Quang Ninh and speakers who are experts in the industry.

At the conference, domestic and international experts discussed hot issues that are being concerned and affecting the reshaping of the world and Vietnam hotel industry; new trends, changes in the Ha Long hotel market; the impact of artificial intelligence on tourists with online search and booking experiences; decoding current travel and booking trends in the hotel industry. The conference also introduced Trip2Halong as a technology platform that directly connects businesses and tourists, contributing to promoting Ha Long tourism to develop in a smart and sustainable direction.

The workshop was organized to help businesses optimize selling prices in the current economic situation when the tourism and hotel industry in Quang Ninh is increasingly competitive and facing many challenges. The workshop emphasized the importance of digital transformation, building a complete experience at the hotel so that the hotel is "not just a place to sleep" but can also meet the diverse needs of tourists from conferences, seminars, health care to cuisine, entertainment, etc.

Hospitality industry businesses exchange workshop content.

According to the Department of Culture, Sports and Tourism of Quang Ninh, in 2024, the number of accommodation establishments in the province will be 1,633 with 36,718 rooms, including 20 5-star hotels, 28 4-star hotels, 34 3-star hotels... with 96 accommodation ships, many of which are newly built with steel hulls, large room capacity, and on-board services equivalent to 5-star hotels on shore.

In 2024, Quang Ninh will welcome 19 million visitors, of which over 7.3 million will stay overnight. International visitors will be over 2 million. The average length of stay per tourist in 2024 will be 2.56 days. Extending the length of stay of visitors is one of the important goals of Quang Ninh tourism, in which the province identifies accommodation facilities as playing a decisive role.

Dao Linh

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